Anne Hathaway will portray the wife of disgraced WeWork CEO Adam Neumann, played by Jared Leto, in the upcoming AppleTV+ limited series WeCrashed.
And the Academy Award-winner, 38, was spotted on set of the project for the very first time on Tuesday afternoon in a Rebekah Neumann-inspired ensemble in NYC.
WeCrashed, based on the podcast of the same name, will document the ‘greed-filled rise and inevitable fall of WeWork and the narcissists whose chaotic love made it all possible,’ as per Variety.
First look: Anne Hathaway was spotted on set of the upcoming AppleTV+ limited series WeCrashed for the very first time on Tuesday afternoon in NYC
Hathaway had her hair parted to one side and styled into Rebekah’s signature loose waves with lightened tips.
The Devil Wears Prada star layered a tartan patterned button up over a loose fitting black tee.
She slipped on some tight black leggings that tucked into a pair of black pointed toe boots.
Adhering to COVID-19 guidelines as she made her way around set, Anne kept her mouth and nose concealed behind a black mask.
WeWork: Hathaway will portray the wife of disgraced WeWork CEO Adam Neumann, played by Jared Leto, in the upcoming AppleTV+ limited series WeCrashed; Adam Neumann and wife Rebecca pictured in 2018
Hathaway also shielded her eyes with a pair of chic, oversized sunglasses.
Later in the day, the Princess Diaries actress emerged in a brand new costume, which included a stylish beige trench coat.
The coat was layered over a black top and a pair of distressed denim jeans.
Hathaway’s Rebekah Neumann-inspired look was completed with a pair of blue and black ballet flats and a patterned face mask.
Becoming Rebekah: The Devil Wears Prada star layered a tartan patterned button up over a loose fitting black tee
Second look: Later in the day, the Princess Diaries actress emerged in a brand new costume, which included a stylish beige trench coat
Along with playing the lead roles, Anne and Jared will also act as executive producers of WeCrashed.
Lee Eisenberg who will serve as showrunner as well as co-write and executive produce the limited series for AppleTV+.
WeWork, a tech friendly shared workspace real estate company, was hatched by Adam Neumann and friend Miguel McKelvey back in when they founded co-working space Greendesk.
Signature strands: Hathaway had her hair parted to one side and styled into Rebekah’s signature loose waves with lightened tips
Her role: Adam’s wife Rebekah was named the company’s chief brand and impact officer, while also overseeing WeWork’s education program WeGrow; Rebekah (LEFT) and Anne (RIGHT)
The concept took off and eventually turned into WeWork, which at its peak had coworking spaces in more than 110 cities in 29 countries with a valuation of $47billion.
Adam’s wife Rebekah was named the company’s chief brand and impact officer, while also overseeing WeWork’s education program WeGrow.
At the time, Adam Neumann was put on a par with the likes of Steve Jobs as a Silicon Valley innovator who would change the world.
‘WeCrashed will follow the greed-filled rise and inevitable fall of WeWork, one of the world’s most valuable startups, and the narcissists whose chaotic love made it all possible,’ Apple said in a press release. (Adam Neumann and Rebekah Neumann pictured in 2009)
But WeWork’s planned flotation on the stock market stalled and investors soured on the company, causing its value to plummet to just $10billion.
Neumann, who served as chief executive, essentially drove the briefly thriving company straight into the ground with his hard partying ways.
Initially, his fun, boozy leadership style – where dance parties were more common than meetings – helped the company become one of the hottest tech startups.
Back story: WeWork, a tech friendly shared workspace real estate company, was hatched by Adam Neumann and friend Miguel McKelvey back in when they founded co-working space Greendesk (Neumann pictured left, Leto pictured right)
In his book, Billion Dollar Loser: The Epic Rise and Fall of WeWork, Reeves Wiedeman described how ex-employees claimed that Neumann would blast music at party volumes and scream at anyone who asked for it to be turned down.
He also reportedly demanded that cases of Don Julio 1942 tequila were at every office and would ‘lose his s***’ if they were not there and staffer said that he would schedule meetings for 2am and then be 45 minutes late.
Last October Neumann, 41, agreed to leave the company after its Japanese investors SoftBank bought $1billion of stock from him to get him out.
Executive producers: Along with playing the lead roles, Anne and Jared will also act as executive producers of WeCrashed; Anne and Jared pictured in 2014