Bachelor Nation apologizes for tagging Pieper James in tweet promoting story about Serena Pitt

The season 25 finale of The Bachelor ended in chaos after the reality show was dogged with racism controversy.

And on Thursday, Bachelor Nation was once again in the spotlight after seeming to confuse one multiracial contestant for another. 

Pieper James called out the Bachelor Nation Twitter feed for tagging her in a tweet promoting a story about her fellow contestant Serena Pitt.

Bachelor Nation was promoting a story about fellow contestant Serena Pitt but tagged Pieper instead

Oops: Pieper James called out the Bachelor Nation Twitter feed for tagging her in a tweet promoting a story about her fellow contestant Serena Pitt on Thursday

‘I mean @serena_pitt is beautiful and I would be glad to be mistaken for her but come on @bachnation not all multiracial people look the same,’ Pieper wrote as the retweeted the offending post.

Bachelor Nation subsequently deleted their tweet and apologized for the mix-up.

A statement to People said: ‘Pieper and Serena, we sincerely apologize for the error in our previous tweet, in which Pieper was accidentally tagged to a feature on Serena. 

‘Was caused by a typo in our scheduling system for a future post. We appreciate you holding us accountable.’

Sorry: Bachelor Nation subsequently deleted the offending tweet and apologized for the mistake

Sorry: Bachelor Nation subsequently deleted the offending tweet and apologized for the mistake

Pieper, pictured, and Serena both vied for the love of season 25 Bachelor Matt James but were unsuccessful

The season was overshadowed by racism controversies. Pictured, Serena with Matt

Troubled show: Pieper, left, and Serena, right, both vied for the love of season 25 Bachelor Matt James but were unsuccessful. The season was overshadowed by racism controversies

Meanwhile, Bachelor Matt James sparked concern among fans on Tuesday when he took to Twitter and shared: ‘Google Therapist Near Me.

The tweet generated more than a thousand comments and a host of likes and retweets.

It also reportedly ‘set off alarm bells’ with the ABC production team and TMZ noted that the ABC network is on deck to help ‘if he seeks it’ after an arguably contentious time in front of cameras throughout the last four months. 

Just in jest?u00A0The Bachelor wrote 'Google Therapist Near Me,' which amassed more than one thousand comments and a host of likes and retweets

Just in jest? The Bachelor wrote ‘Google Therapist Near Me,’ which amassed more than one thousand comments and a host of likes and retweets

Oh no: The tweet reportedly 'set off alarm bells' with production and TMZ noted that the ABC network is on deck to help 'if he seeks it' after an arguably contentious time in front of cameras throughout the last four months

Oh no: The tweet reportedly ‘set off alarm bells’ with production and TMZ noted that the ABC network is on deck to help ‘if he seeks it’ after an arguably contentious time in front of cameras throughout the last four months

The online publication also reported that producers are ramping up their awareness and making sure that ‘mental health of its cast a priority and offers therapists and counseling both during production and years after filming is over.’ 

Matt discussed seeing Rachael Kirkconnell for the first time on the After the Final Rose episode while chatting with Michael Strahan on Good Morning America Tuesday.

The Bachelor admitted he was emotional and seeing Rachael ‘hit me like a ton of bricks’ as he addressed a number of topics on the ABC show which was hosted by Emmanuel Acho as Chris Harrison stepped aside after defending Rachael’s attendance at the 2018 college party on a plantation where she also dressed up in a heated debate with Rachel Lindsay.

‘I felt the weight of everything that I was carrying throughout the season, with what we were dealing with as a country and having to explain that why it was problematic to me and our relationship, which was extremely difficult,’ James told Strahan.

Difficult: Matt James discussed seeing Rachael Kirkconnell for the first time on the After the Final Rose episode while chatting with Michael Strahan on Good Morning America Tuesday

Difficult: Matt James discussed seeing Rachael Kirkconnell for the first time on the After the Final Rose episode while chatting with Michael Strahan on Good Morning America Tuesday

The Bachelor ended in heartbreak and controversy on Monday night after James, the show’s first black lead, gave Rachael his final rose, then revealed he broke up with her while their pre-taped episodes were still airing when ‘racist’ images of her attending a plantation-themed party were exposed online, along with evidence of past racially-insensitive social media posts. 

‘I think when you’re dating somebody, that’s what you’re hoping for,’ he told Strahan of their serious relationship and marriage talks. 

‘Anytime I’m in a relationship with somebody, marriage is the ultimate goal and when you find out things like I did that deters you from that ultimate goal because, like I stated during After The Final Rose — There’s just things that you just might not understand what it means to be with someone like me.’

Despite an incredibly challenging time and losing what he thought would be his future wife, he’s incredibly grateful for the experience. 

'I felt the weight of everything that I was carrying throughout the season, with what we were dealing with as a country and having to explain that why it was problematic to me and our relationship, which was extremely difficult,' James told Strahan

‘I felt the weight of everything that I was carrying throughout the season, with what we were dealing with as a country and having to explain that why it was problematic to me and our relationship, which was extremely difficult,’ James told Strahan

'I think when you're dating somebody, that's what you're hoping for,' he told Strahan of their serious relationship and marriage talks

‘I think when you’re dating somebody, that’s what you’re hoping for,’ he told Strahan of their serious relationship and marriage talks

'I would say that, the conversations that have come from everything that has taken place are more important than anything I could have left with and if that means I leave under the circumstances that I left with, then so be it,' he said.

‘I would say that, the conversations that have come from everything that has taken place are more important than anything I could have left with and if that means I leave under the circumstances that I left with, then so be it,’ he said.

‘I would say that, the conversations that have come from everything that has taken place are more important than anything I could have left with and if that means I leave under the circumstances that I left with, then so be it,’ he said. 

Matt, who had been with Rachael since Thanksgiving last year when the show wrapped, said he initially dismissed reports of her social media activity as ‘dark and nasty’ rumors when they emerged in late January.  

But when an image of her attending a plantation-themed sorority ball photo emerged in early February, Matt — whose After The Final Rose special wasn’t taped until this month — said he decided to call it quits after feeling that Rachael ‘might not understand what it means to be Black in America.’ 

‘If you don’t understand that something like that is problematic in 2018, there’s a lot of me that you won’t understand. It’s as simple as that,’ he added. 

Rough:u00A0Despite an incredibly challenging time and losing what he thought would be his future wife, he's incredibly grateful for the experience

Rough: Despite an incredibly challenging time and losing what he thought would be his future wife, he’s incredibly grateful for the experience

Attempt: The After The Final Rose special marked the first time that the former couple had come face to face since their split, and saw Rachael apologizing to Matt in-person, while describing him as 'the love of her life'

Attempt: The After The Final Rose special marked the first time that the former couple had come face to face since their split, and saw Rachael apologizing to Matt in-person, while describing him as ‘the love of her life’

The After The Final Rose special marked the first time that the former couple had come face to face since their split, and saw Rachael apologizing to Matt in-person, while describing him as ‘the love of her life.’ 

She also insisted that she is taking the time to educate herself about racism.

Rachael made the apology in front of host Emmanuel Acho, a stand-in for long-time host Chris Harrison who agreed to step back from hosting duties for a time after initially leaping to Rachael’s defense, then backtracking with his own apology.

During the special, Matt said: ‘You wanna believe that you know your person better than anybody else knows your person. This controversy swirling around who Rachael is and events she might’ve attended, pictures that she liked and people that she’s associated with.

‘I’m trying to be there for her, and I dismissed them as rumors, because that’s what they were to me. You hear things that are heartbreaking and you just pray they’re not true. And then, when you find out that they are it just makes you question everything,’ he added.

But when an image of her attending a plantation-themed sorority ball photo emerged in early February, Matt u2014 whose After The Final Rose special wasn't taped until this month u2014 said he decided to call it quits after feeling that Rachael 'might not understand what it means to be Black in America.'

But when an image of her attending a plantation-themed sorority ball photo emerged in early February, Matt — whose After The Final Rose special wasn’t taped until this month — said he decided to call it quits after feeling that Rachael ‘might not understand what it means to be Black in America.’