Britons emerged from lockdown to splurge billions in pubs and restaurants over the weekend.
Lockdown-weary Brits made the most of restrictions easing to throw parties in pub beer gardens, parks and beaches.
The hospitality sector had hoped to recoup some of its losses from the past year after outdoor service resumed in England on Monday – ahead of the rest of the UK.
It is estimated that some 50,000 pubs and restaurants selling alcohol served six million pints to mark ‘Super Saturday’ alone.
Many millions more were served on a takeaway basis by establishments without outdoor seating as queues snaked down the street.
The hospitality bookings website TheFork, formerly known as Bookatable, said pub and restaurant bookings were more than double those of July last year, which was when the first lockdown ended.
And a VoucherCodes.co.uk study with the Centre for Retail Research showed £2.8billion was spent in shops.
People got out to make the most of alfresco drinking in Soho over the weekend
Friends got together for a spot of shopping on Oxford Street in London’s West End on Saturday
Revellers partied the night away in Soho, west London over the weekend
‘Stupor Saturday’ saw people downing pints and cocktails outside pubs and bars, with many casting aside inhibitions, masks and any notion of social distancing.
And the revelries switched to parks and beaches on Sunday as people took advantage of the sun for boozy picnics and family gatherings.
Others celebrated freedom and a return to a more normal life with a shopping spree, bringing a familiar and welcome hum to streets robbed of people and trade due to Covid-19.
Images captured from locations across the country, including London, Leeds and Newcastle, showed streets busy with partygoers keen to make the most of their new-found freedoms.
Managing director of TheFork, Patrick Hooykaas, said: ‘Pub and restaurant bookings soared compared to the Super Saturday weekend last year.
‘The public appetite to get back to pubs and restaurants is impressive.
‘However, a risk for restaurants right now is people simply not turning up. No-shows’ will hinder post-Covid hospitality recovery.’
Despite the busy scenes, the pub industry said the trade outdoors represented a fraction of normal business and called for the early reopening of indoor areas as covid cases continue to fall.
The change is not due to be made until May 17, under government plans.
Alastair Kerr, South West Regional Representative for The Campaign for Pubs, told MailOnline: ‘It was great to see so many pubs that had been closed for over five months and some even longer, open their doors once again to allow their customers into their gardens to enjoy their first pints.
‘It was fantastic to see so many people supporting their local. It was also a relief that the weather was good for many across the country, which meant that it was viable for them to open.
‘However, pubs still face continuing issues and need all the support they can get.
‘Most pubs that opened last week opened at a financial loss and with the continued trading restrictions of only being able to open outside, just 40 per cent of our country’s pubs were able to open on April 12.
‘It was also wrong that pubs were not allowed to open up their inside areas, considering many publicans have invested thousands of pounds making their premises Covid-secure.
‘Publicans should be allowed to open their pubs up fully, sooner rather than later.’
The hospitality sector will not reopen in Wales and Scotland until April 26 – with outdoor service for groups of six people in Northern Ireland not being offered until April 30.
Emma McClarkin, chief executive of the British Beer and Pub Association, said: ‘Whilst many have gone back to their local for a pint, it’s not all roses in the pub beer garden.
‘Even though they seem full, the reality is pubs are operating with just 20% of the space they’d usually have.
‘That’s not full capacity, that is restricted capacity and at levels that in normal times would be deemed very quiet.
‘It is for this reason we need pubs to open indoors and out as soon as possible and the restrictions to be removed to allow us a chance at trading viably and making any kind of profit.’
Queues formed outside shops along Oxford Street after the shops reopened last week
Kate Nichols, chief executive of UKHospitality, said: ‘It’s been great that so many people have come back to hospitality venues this week.
‘Don’t be fooled by the packed pub gardens, though, as it’s a reflection of the fact that the vast majority of venues are still shut. Only about 1 in 5 have space that lends itself to any kind of opening and, even then, operating viably will be an uphill battle.
‘Good weather will certainly help, though, along with the steps that venues are making to keep customers warm and dry.
‘Hopefully, good weather can see us through to indoor reopening on 17 May but with social distancing still in place, it will be a tough final strait until, fingers crossed, the Government can deliver on its commitment to drop restrictions in June.’