Kendall Jenner facing backlash and accusations of cultural appropriation over 818 tequila brand

Kendall Jenner is continuing to face backlash and accusations of cultural appropriation after launching her 818 tequila brand.

The 25-year-old model, who was born and raised in the affluent Californian city Calabasas, has been criticized over the launch campaign, that sees her roaming through an agave farm in Jalisco, Mexico.

However, Kendall launched the alcoholic beverage in Los Angeles this week, making a series of promotional appearances around town, wearing 818 branding.  

The Keeping Up with the Kardashian star has also caught backlash for naming her spirit after the Calabasas area code and appearing to overlook tequila’s deep-rooted Mexican legacy. 

Though many have pointed out that there have been male celebrities – including George Clooney and Rande Gerber who have done the same without getting criticism.

Kendall’s new line includes an Anejo, Blanco and Reposado from agave plants grown in Jalisco, Mexico. 

One Twitter user went so far as to say: ‘Kendall Jenner coming out with her “own” tequila is ultimate modern day colonizer vibes.’ 

Earlier this week, Kendall made sure to turn off comments to her 164million followers after facing cultural appropriation backlash for having no real affiliation to Mexico, having grown up in the affluent community she grew up in just outside of LA. 

Kendall presented herself as the perfect ranch hand as she walked side-by-side a horse while touring the grounds of her agave fields, in the promo. 

‘What an incredible experience I have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people,’ she captioned the series. 

‘@818tequila has launched in California… we will be rolling out to the rest of the US all summer long, keep a look out!!!’

But fans have been less than impressed on social media, after some Twitter users questioned why she has started her own tequila brand.