You won’t shed a Lidl tear! Supermarket reveals food-focused Christmas ad poking fun at rivals who pull on the heart strings
- Animated ad opens with traditional scene which is ‘hushed and white with snow’
- But it soon makes fun of the usual sugary-sweet festive advertising tropes
- Will premiere on Sunday night’s I’m A Celebrity! Get Me Out of Here on ITV
Lidl has unveiled it’s playful Christmas advert for 2020 which pokes fun at the traditional festive commercials popularised by the likes of John Lewis and Sainsbury’s.
The animated ad, which debuted on Twitter today, opens with a seemingly traditional scene in which the world is ‘hushed and white with snow’ before making fun of the usual sugary-sweet festive advertising tropes.
The tongue-in-cheek short begins with the sweet-toned vocalist questioning whether a young girl and robin could be about to spark an unlikely friendship – before abruptly bringing viewers back to reality by reminding them it’s about the food sold at the discount supermarket.
Lidl has unveiled it’s playful Christmas advert for 2020 which pokes fun at the traditional festive commercials popularised by the likes of John Lewis and Sainsbury’s.. It begins with the sweet-toned vocalist questioning whether a young girl and robin could be about to spark an unlikely friendship
The animated ad opens with a seemingly traditional scene in which the world is ‘hushed and white with snow’ before making fun of the usual sugary-sweet festive advertising tropes
The ad continues to draw viewers in with its playful references to ’emotional gravy’ and moments designed to make viewers sad.
For those who take a closer look, Lidl takes one step further when the vocalist explains you ‘don’t need cutesy characters when carrots taste this good’ – before a carrot is unceremoniously poked with a fork.
A whole host of Christmas food and drink are shot as real film and contrast against the animated and unrealistic scenes the ad looks to parody.
Customer favourites including Lidl’s Outstanding-rated Crémant de Loire, its award-winning Deluxe 24 Month Matured Christmas Pudding, and a full festive spread with a free-range British turkey.
For those who take a closer look, Lidl takes one step further when the vocalist explains you ‘don’t need cutesy characters when carrots taste this good’ – before a carrot is unceremoniously poked with a fork
Product prices are put front and centre of the shot, perhaps another jibe at many retailers who don’t include this in their commercial festive offerings.
Ryan McDonnell, Commercial Director at Lidl GB, said: ‘We all need a little light relief this year, so we wanted our Christmas ad to show customers that our commitment to high quality at Lidl prices means everyone can believe in a great Christmas – and we had a bit of fun doing it too!’
The ad’s Twitter preview will be followed with a full TV premiere during tomorrow’s hotly anticipated ‘I’m a Celebrity Get Me Out of Here’.
Delectable products featured in the ad range include Lidl’s Outstanding-rated Crémant de Loire, its award-winning Deluxe 24 Month Matured Christmas Pudding, and a full festive spread with a free-range British turkey
Reflecting the challenging realities some people face this Christmas, Lidl has also launched the ‘Teaming up to Tackle Hunger’ scheme.
It is a retail first which allows customers to donate essential food items directly to their local community at the till, with the retailer matching every donation made.
The initiative forms part of Lidl’s ongoing partnership with Neighbourly, which has seen Lidl donate over six million meals to an existing network of 2,220 local charities.
Lidl is the latest firm to unveil a glimpse of its Christmas advert following in the footsteps of Coca Cola, Aldi, M&S, McDonald’s and Amazon.