But is it a biscuit? McVities is releasing Jaffa Cake DONUTS this week delighting fans with a dark chocolate and orange jelly treat on ring-shaped sponge
- The new Jaffa Jonuts are available in Tesco stores across the UK from Sunday
- Treat will be available in Tesco for 60p for one or in packs of four for £1.99
- Jonut contains Jaffa Cakes’ layers of crackly dark chocolate, light springy sponge and the tangy orange flavoured filling, now in a doughnut-shaped ring
People have long debated whether a Jaffa Cake is a biscuit or cake – but McVities have now brought a new dimension to the argument by releasing a Jaffa Cake Donut.
A unique twist on the original McVitie’s Jaffa Cakes, the new Jaffa Jonuts, available in Tesco stores across the UK from Sunday, are a combination of two irresistible snacks.
They feature the much-loved Jaffa Cakes’ layers of crackly dark chocolate, light springy sponge and the tangy orange flavoured filling, now in a doughnut-shaped ring.
The treat will be available either as an individually wrapped ring for 60p or in packs of four for £1.99.
A unique twist on the original McVitie’s Jaffa Cakes, the new Jaffa Jonuts, available across UK stores from Sunday, are a combination of two irresistible snacks featuring the much-loved Jaffa Cakes’ layers of crackly dark chocolate, light springy sponge and the tangy orange flavoured filling, now in a doughnut-shaped ring
As the original cake sits in the biscuit aisle, the unconventional McVitie’s snack has been at the centre of many a debate, with the latest innovation sure to spark further discussion between Jaffa Cakes fans across the nation.
It comes following the release of new flavours earlier this year, including the ‘berry cool’ range, Original Orange, Playful Pineapple, plus the recently launched Cheeky Cherry and Party Passion Fruit flavours.
Emma Stowers, Brand Director for McVitie’s at pladis UK&I, told FEMAIL: ‘We love hearing Jaffanatics debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation!
‘We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat.’
As the original cake in the biscuit aisle, the unconventional McVitie’s snack has been at the centre of many a debate, with the latest innovation sure to spark further discussion between Jaffa Cakes fans across the nation.
Earlier this year, the Edinburgh-based company shocked fans after revealing the chocolate is actually on the bottom of the cake.
A UK social media user known as David claimed to have asked the Jaffa Cake team to confirm which side of the treat is the top via Facebook Messenger.
In screenshots that have since been shared widely, they said: ‘Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is the bottom, Thanks Jaffa Cake’ to which David quickly replied: ‘WTF’.
The post was then shared to the Facebook group Family Lockdown Tricks and Tips, where many disagreed with the news.
Earlier this year, the Edinburgh-based company shocked fans afte r revealing the chocolate is actually on the bottom of the cake
McVitie’s have previously weighed in on the debate, revealing that it’s not just Jaffa Cakes but all their sweet treats that have the chocolate on the bottom.
Marketing director Kerry Owens previously told MailOnline: ‘When we make our McVitie’s chocolate biscuits – whether that be Chocolate Hobnobs, Chocolate Digestives, or even Jaffa Cakes – they go through a reservoir of chocolate on the production line.
‘This essentially “enrobes” the bottom in chocolate – so we can confirm that the chocolate is officially on the bottom of the biscuits.’