PR dynamo Roxy Jacenko showcases her new hair transformation

Tressed to impress! PR dynamo Roxy Jacenko showcases her new hair transformation ahead of her debut on Channel Seven’s SAS Australia

PR queen Roxy Jacenko showed herself undergoing a complete hair transformation on Tuesday. 

And it appears the 40-year-old is over the moon with her new blunted bob. 

On Wednesday, the entrepreneurial powerhouse Roxy looked high-glam as she posed in the mirror, with one side of her bob tucked behind her ear.

Looking good: Roxy proudly displayed her blunted bob on Instagram on Wednesday

Tressed to impress! PR dynamo Roxy Jacenko showcased her short hair transformation on Wednesday, ahead of her return to screens in SAS Australia 

‘Oh hey,’ Roxy wrote alongside her fresh new look. 

In the image, Roxy let her blonde tresses fall to the front of her face. 

The stunning blonde kept things simple on the day, wearing a plain white Under Armour T-shirt. 

The Sweaty Betty PR founder wore a glossy makeup look which she paired with dark eye makeup and a matte lipstick. 

Who's that girl? Roxy Jacenko shocked her fans on Tuesday by dramatically cutting her hair into a bob

Who’s that girl? Roxy Jacenko shocked her fans on Tuesday by dramatically cutting her hair into a bob

Roxy’s SAS Australia co-star Ali Oetjen commented on the photograph: ‘HAAAWTT! Wow!!’     

On Tuesday, Roxy uploaded a video of herself undergoing the major transformation while sitting in the chair of celebrity hairdresser and hair stylist, Travis Balcke.

‘It was time,’ she captioned her Instagram post. 

Her usual look: The PR powerhouse has long been known for her long blonde bouncy tresses

Her usual look: The PR powerhouse has long been known for her long blonde bouncy tresses

It is not the first time the blonde beauty has looked dramatically different.

The mother-of-two sported a noticeably smoother visage and a plumper-looking pout earlier this month in a promotional photo for her online marketing classes. 

Roxy will next be seen on SAS Australia. She and convicted drug smuggler Schapelle Corby reportedly ‘walked’ from the new series. 

According to The Daily Telegraph in August, the two stars are understood to have left just days into filming.

The report goes on to say that Roxy departed the series due to a ‘lack of comforts’ while Schapelle struggled with the ‘fitness’ aspect of the gruelling new reality series.

Bye: Roxy Jacenko, 40, and Schapelle Corby, 43, are the first to 'leave' the new Channel Seven reality series SAS Australia, according to The Daily Telegraph last month

Gone: PR queen Roxy Jacenko was the first star of the series to leave according to a Telegraph report back in August

Bye: Roxy Jacenko, 40, and Schapelle Corby, 43, are the first to ‘leave’ the new Channel Seven reality series SAS Australia, according to The Daily Telegraph last month