Proffee becomes the latest trend to take over

A year into lockdown with people still unable to sit down in a cafe many have got creative with trying new drinks from the dalgona coffee to the Percy Pig cocktail.  

And the latest twist drink going viral on social media is a proffee – a fusion of coffee and protein – which is made when people add a scoop of flavoured protein powder to their espresso.

Some people believe combining protein with the caffeine in your morning brew boosts weight loss and improves workouts. 

While the latter is a natural stimulant that can improve your muscles’ contractions and resistance to fatigue when consumed an hour before exercising, protein powder helps your muscles recover and get stronger.

It also appeals to dieters as protein tends to reduce hunger and promote feelings of fullness, and may provide a slight metabolism boost because it requites your body to burn more calories when breaking it down than carbohydrates or fat.

Often served over ice, the coffee trend has gone viral with more than 300,00 people using the hashtag #proffee on TikTok, while 80,000 have done the same on Instagram. 

Made in a variety of ways, the creamy coffee is perfect for those who want to add a high protein twist to their morning coffee, especially if they tend to skip breakfast.

Usually made with iced coffee, many creative online foodies have shared how they make the drink, including adding a shot of espresso to a pre-made protein drink. 

Health experts have given the drink the go ahead, but warned foodies to be careful of adding too many sugary syrups.

Simon Jurkiw, Performance Nutritionist at sports and active nutrition brand bulk told FEMAIL: ‘We’re obsessing over this trend at bulk – what better way to upgrade your morning coffee than by combining it with a deliciously flavoured protein? 

‘We’ve opted for a salted caramel version that pairs perfectly with our zero calorie syrup. ‘

‘This is the perfect indulgence with a high-protein hit to get your day started right.’

It comes after Costa launched a range of protein-infused drinks in January.       

Putting a twist on a classic latte the Latte+ range includes three drinks that are vegan friendly and are flavoured and contain dairy-alternative option, but also includes added sources of either vitamin B12 and Zinc or protein. 

Russell Braterman, Global Innovation Director at Costa Coffee, told FEMAIL: We’re absolutely delighted to introduce our new delicious Latte+ range. As the nation’s favourite coffee shop, we put customer experience at the heart of everything we do, so naturally, launching industry leading innovation reinforces our commitment to give our customers something that they can’t get anywhere else. 

‘Our customers have always responded with so much excitement when given the opportunity to try new menu lines and what better way to do it, with our delicious most innovative drinks range yet!’.