Sarah Paulson and Aaron Paul team up with NAACP for an I Take Responsibility PSA video

Comedian Ricky Gervais has skewered a group of celebrities who are receiving backlash for taking part in a PSA on white privilege, that has been described as ‘cringe-inducing’, three months after Gal Gadot and other celebs were mocked for singing Imagine. 

‘Terrible lack of diversity in this video,’ Gervais, 58, joked on Thursday, re-tweeting the two-minute video that features white celebs such as Sarah Paulson, Aaron Paul, Aly Raisman, Ilana Glazer, Stanley Tucci and many more taking responsibility for perpetuating racism in their lives.

Confluential Content, a production company that produces OWN’s Black Love and Sony’s The Perfect Guy, teamed up with the National Association for the Advancement of Colored People (NAACP) for the video, officially titled I Take Responsibility, which has drawn backlash from many on social media.

Skewered: Ricky Gervais made a joke about the PSA on Thursday, which received backlash online for being ‘cringe-inducing’ 

Backlash: Three months after Gal Gadot and other celebs caught backlash for their video singing Imagine, another group of white celebs are facing backlash for another PSA

Backlash: Three months after Gal Gadot and other celebs caught backlash for their video singing Imagine, another group of white celebs are facing backlash for another PSA

Backlash: Three months after Gal Gadot and other celebs caught backlash for their video singing Imagine, another group of white celebs are facing backlash for another PSA

Celebs: The two-minute video features white celebs such as Sarah Paulson, Aaron Paul, Aly Raisman, Ilana Glazer, Stanley Tucci and many more taking responsibility for perpetuating racism in their lives, vowing to take action, which has drawn backlash from many on social media

Celebs: The two-minute video features white celebs such as Sarah Paulson, Aaron Paul, Aly Raisman, Ilana Glazer, Stanley Tucci and many more taking responsibility for perpetuating racism in their lives, vowing to take action, which has drawn backlash from many on social media

Celebs: The two-minute video features white celebs such as Sarah Paulson, Aaron Paul, Aly Raisman, Ilana Glazer, Stanley Tucci and many more taking responsibility for perpetuating racism in their lives, vowing to take action, which has drawn backlash from many on social media

The black and white video begins with Sarah Paulson saying ‘I take responsibility,’ followed by Aaron Paul and Kesha.

Bethany Joy Lenz added that she takes responsibility, ‘for every unchecked moment,’ while Kristen Bell added she is responsible, ‘for every time it was easier to ignore it than to call it out for what it was.’ 

Justin Theroux took responsibility for, ‘every not-so-funny joke, every unfair stereotype,’ while Debra Messing took responsibility for, ‘every injustice no matter how big or small.’

Responsible: Bethany Joy Lenz added that she takes responsibility, 'for every unchecked moment,' while Kristen Bell added she is responsible, 'for every time it was easier to ignore it than to call it out for what it was'

Responsible: Bethany Joy Lenz added that she takes responsibility, 'for every unchecked moment,' while Kristen Bell added she is responsible, 'for every time it was easier to ignore it than to call it out for what it was'

Responsible: Bethany Joy Lenz added that she takes responsibility, ‘for every unchecked moment,’ while Kristen Bell added she is responsible, ‘for every time it was easier to ignore it than to call it out for what it was’

No joke: Justin Theroux took responsibility for, 'every not-so-funny joke, every unfair stereotype,' while Debra Messing took responsibility for, 'every injustice no matter how big or small.'

No joke: Justin Theroux took responsibility for, ‘every not-so-funny joke, every unfair stereotype,’ while Debra Messing took responsibility for, ‘every injustice no matter how big or small.’

Mark Duplass added, ‘every time I remain silent,’ and Bryce Dallas Howard took responsibility for, ‘every time I explained away police brutality and every time I turned a blind eye.’

Julianne Moore passionately added, ‘Black people are being slaughtered in the street, killed in their own homes, these are our brothers and sisters.’

Piper Perabo added, ‘We are done watching them die. We are no longer bystanders. We will no longer be idle,’ while Stanley Tucci added he will, ‘no longer allow an unchecked moment’ or ‘racist jokes, words or stereotypes to be uttered in my presence.’

Not silent: Mark Duplass added, 'every time I remain silent,' and Bryce Dallas Howard took responsibility for, 'every time I explained away police brutality and every time I turned a blind eye'

Not silent: Mark Duplass added, 'every time I remain silent,' and Bryce Dallas Howard took responsibility for, 'every time I explained away police brutality and every time I turned a blind eye'

Not silent: Mark Duplass added, ‘every time I remain silent,’ and Bryce Dallas Howard took responsibility for, ‘every time I explained away police brutality and every time I turned a blind eye’

Slaughtered: Julianne Moore passionately added, 'Black people are being slaughtered in the street, killed in their own homes, these are our brothers and sisters'

Slaughtered: Julianne Moore passionately added, ‘Black people are being slaughtered in the street, killed in their own homes, these are our brothers and sisters’

Piper and Stanley: Piper Perabo added, 'We are done watching them die. We are no longer bystanders. We will no longer be idle,' while Stanley Tucci added he will, 'no longer allow an unchecked moment' or 'racist jokes, words or stereotypes to be uttered in my presence'

Piper and Stanley: Piper Perabo added, 'We are done watching them die. We are no longer bystanders. We will no longer be idle,' while Stanley Tucci added he will, 'no longer allow an unchecked moment' or 'racist jokes, words or stereotypes to be uttered in my presence'

Piper and Stanley: Piper Perabo added, ‘We are done watching them die. We are no longer bystanders. We will no longer be idle,’ while Stanley Tucci added he will, ‘no longer allow an unchecked moment’ or ‘racist jokes, words or stereotypes to be uttered in my presence’

Paulson, Duplass and Ilana Glazer added things like going to a store or sleeping in your own home or playing video games, ‘should not be a death sentence.

The celebs, which included new video segments with Aly Raisman, said they all, ‘stand against hate,’ while Aaron Paul ended the video by adding that, ‘killer cops must be prosecuted.’

‘They are murderers. We can turn the tide. It is time to take responsibility. Call out hate. Step up and take action,’ Paul concludes.

Death sentence: Paulson, Duplass and Ilana Glazer added things like going to a store or sleeping in your own home or playing video games, 'should not be a death sentence'

Death sentence: Paulson, Duplass and Ilana Glazer added things like going to a store or sleeping in your own home or playing video games, ‘should not be a death sentence’

No hate: The celebs, which included new video segments with Aly Raisman, said they all, 'stand against hate,' while Aaron Paul ended the video by adding that, 'killer cops must be prosecuted'

No hate: The celebs, which included new video segments with Aly Raisman, said they all, ‘stand against hate,’ while Aaron Paul ended the video by adding that, ‘killer cops must be prosecuted’

Murderers: 'They are murderers. We can turn the tide. It is time to take responsibility. Call out hate. Step up and take action,' Paul concludes

Murderers: ‘They are murderers. We can turn the tide. It is time to take responsibility. Call out hate. Step up and take action,’ Paul concludes

The video ends with a graphic asking fans to ‘Take action today at ITakeResponsibility.org with the hashtag #ITakeResponsibility.

Confluential Content’s Adam Platzner told Deadline, ‘It’s critical that we understand and accept that racism is a white people problem…a problem that, collectively, we need to look to ourselves to fix.

‘I had never seen it quite that way before. Recent events in this country have shown us that we need to take a different approach if we’re to be impactful. That’s what led me to create this effort,’ he added.

Responsible: The video ends with a graphic asking fans to 'Take action today at ITakeResponsibility.org with the hashtag #ITakeResponsibility.

Responsible: The video ends with a graphic asking fans to ‘Take action today at ITakeResponsibility.org with the hashtag #ITakeResponsibility.

Platzner added that, ‘This PSA is how we can begin a conversation among ourselves to achieve results, while at the same time standing up for our black friends and family,’ though many didn’t see it that way.

The Daily Beast journalist Marlow Stern shared the video on Twitter, adding, ‘I regret to inform you the celebs are at it again.’

The NAACP also shared the video on Twitter with a quote from NAACP president Derrick Johnson, which read, ‘The entire country has reached its limit and we cannot allow one more Black person to die at the hands of government….’

Regret: The Daily Beast journalist Marlow Stern shared the video on Twitter, adding, 'I regret to inform you the celebs are at it again'

Regret: The Daily Beast journalist Marlow Stern shared the video on Twitter, adding, ‘I regret to inform you the celebs are at it again’

NAACP: The NAACP also shared the video on Twitter with a quote from NAACP president Derrick Johnson, which read, 'The entire country has reached its limit and we cannot allow one more Black person to die at the hands of government....'

NAACP: The NAACP also shared the video on Twitter with a quote from NAACP president Derrick Johnson, which read, ‘The entire country has reached its limit and we cannot allow one more Black person to die at the hands of government….’

Still, many fans were not impressed, with Christina Sommers calling the video ‘cringe-inducing.’

Others like Abby Higgs thought it was performative, asking, ‘what are they auditioning for?’ 

West Side Story star Rachel Zegler added, ‘spread awareness and open the purse honestly’ with Sofiya Ballin adding, ’15 seconds in and I’m so uncomfortable.’

Author Adrienne Lawrence offered that, ‘I encourage each of these actors to hire a team of BIPOC feminists knowledgable on intersectionality to review and advise them on script choices. No more white savior films, racially tokenized roles, and stereotype perpetuating shenanigans. Take responsibility AND take action.’

Cringe: Still, many fans were not impressed, with Christina Sommers calling the video 'cringe-inducing'

Cringe: Still, many fans were not impressed, with Christina Sommers calling the video ‘cringe-inducing’

Audition: Others like Abby Higgs thought it was performative, asking, 'what are they auditioning for?

Audition: Others like Abby Higgs thought it was performative, asking, ‘what are they auditioning for?

Honestly:   West Side Story star Rachel Zegler added, 'spread awareness and open the purse honestly'

Honestly:   West Side Story star Rachel Zegler added, ‘spread awareness and open the purse honestly’

Uncomfortable: Sofiya Ballin adding, '15 seconds in and I'm so uncomfortable'

Uncomfortable: Sofiya Ballin adding, ’15 seconds in and I’m so uncomfortable’

Action: Author Adrienne Lawrence offered that, 'I encourage each of these actors to hire a team of BIPOC feminists knowledgable on intersectionality to review and advise them on script choices. No more white savior films, racially tokenized roles, and stereotype perpetuating shenanigans. Take responsibility AND take action'

Action: Author Adrienne Lawrence offered that, ‘I encourage each of these actors to hire a team of BIPOC feminists knowledgable on intersectionality to review and advise them on script choices. No more white savior films, racially tokenized roles, and stereotype perpetuating shenanigans. Take responsibility AND take action’