Seth Rogen announces the U.S. launch of his weed company Houseplant: ‘This is honestly my life’s work’
Seth Rogen has announced the U.S. launch of his weed company Houseplant.
The Pineapple Express actor, 38, revealed that his brand of ‘handsmoked’ marijuana will be arriving in California on March 11.
‘If you know anything about me at all, I’m going to assume it’s that I really love weed,’ Seth began on his Instagram account. ‘But what you probably don’t know about me is that I have been working on my own weed company for the last 10 years and we are finally ready to launch in America.
Coming soon! Seth Rogen has announced the U.S. launch of his weed company Houseplant
‘It’s called Houseplant, and what we’re doing is bringing you the best strains of weed that have been handpicked – and by that I mean handsmoked – by me. It’s just the weed that I love that I want to be smoking, it comes in these adorable little tins. We have an orange one for sativa and a purple one for indica. And it even stacks!’
Not only does Houseplant include Seth’s favorite strains of weed, but it also comes with accessories such as table lighters, a vinyl box set, and even an ashtray set designed by the actor.
‘We have things like this block table lighter, which is a table lighter with an ash tray for the lid,’ he said. ‘I lose my lighters all the f**king time, but no more because this dude is hard to lose! This is just the beginning. This is honestly my life’s work, and I’ve never been more excited about anything. I hope you enjoy it.’
Seth initially launched Houseplant, a line of pre-rolled joints and softgel capsules, in 2019 with Evan Goldberg.
Starting a buzz! Not only does Houseplant include Seth’s favorite strains of weed, but it also comes with accessories such as table lighters, a vinyl box set, and even an ashtray set designed by the actor
‘It comes in these adorable little tins’: Rogen showed off the stylish tins holding his product
Snazzy: The orange tins will carry his line of sativa weed, whereas his purple tin will hold sativas
The products were sold in several Canadian provinces, but now Houseplant will be made available in California.
Products will initially be available for purchase on the Houseplant website, followed by plans to sell it in several California dispensaries this Spring.
Rogen and Goldberg ‘personally’ tested hundreds of strains before landing on the three available at launch: two sativas, Pancake Ice and Diablo Wind, in addition to an indica, Pink Moon.
Passion: Rogen called the line his ‘life’s work’
‘I get to sell weed’: Rogen showed off a handful of his sativa, Pancake Ice
‘Houseplant was born out of our love and passion for cannabis, design and art,’ Seth said in a press release.
‘Evan and I also recognize that our lifelong dream of starting a cannabis lifestyle brand like Houseplant comes with a commitment to changing the unjust and racist cannabis laws that still exist in today’s society.
‘We understand our responsibility to help right those wrongs and are dedicated to creating a more diverse, equitable cannabis industry.’
History: Rogen initially launched Houseplant, a line of pre-rolled joints and softgel capsules, in 2019 with Evan Goldberg
Hitting a high note: Rogen has not shied away from expressing his fondness for marijuana