Boris Johnson wants to rebrand the ‘special relationship’ with US

Boris Johnson says he wants to rebrand the ‘special relationship’ between Britain and the US the ‘indestructible relationship’ after first meeting with Joe Biden Boris Johnson met Joe Biden for the first time yesterday ahead of the G7 summitMr Johnson dislikes the term ‘special relationship’ and has suggested a rebrandHe suggested the US-UK alliance could … Read more

Cornish fishermen rebrand their catches to persuade UK customers to buy them

Cornish fisherman are to cast aside the names of two of their most common catches and rebrand them in a bid to lure in more customers. Local industry chiefs fear the names ‘spider crab’ and ‘megrim’ might be putting customers off. In a bid to drum up more UK business in the wake of Brexit, … Read more

UK Government slammed for proposed £7m Highways England rebrand

Highways England is being rebranded as National Highways in a £7 million Government-led move that has sparked outrage. The switch comes just five years after the government-owned company was renamed from Highways Agency on 1 April 2015 – a rebranding exercise that was completed not long ago. The timing of the decision has been heavily … Read more

Uncle Ben’s Rice becomes Ben’s Original as re-brand hopes to ‘put an end to racial injustices’

Uncle Ben’s rice will now be called Ben’s Original as owner Mars announced a new name for the 70-year-old brand they hope will ‘help put an end to racial injustices’.  Critics had pointed out that white southerners once used ‘uncle’ as an honorific for older black slaves because they refused to call them ‘Mr’, and … Read more

Boris Johnson is set to kick-start UK economy as he looks to rebrand his premiership after lockdown 

Boris Johnson will vow to ‘build, build, build’ in a speech that he hopes will redefine his Premiership as the Government seeks to restart the UK economy. The PM is expected to announce the relaxation of the two-metre rule and the reopening of the hospitality sector next week – both to come into force in early … Read more

Boris Johnson is set to kick-start UK economy as he looks to rebrand his premiership after lockdown 

Boris Johnson will vow to ‘build, build, build’ in a speech that he hopes will redefine his Premiership as the Government seeks to restart the UK economy. The PM is expected to announce the relaxation of the two-metre rule and the reopening of the hospitality sector next week – both to come into force in early … Read more

Duke and Duchess of Sussex will put their plans to rebrand ‘on ice’ amid coronavirus crisis

The Duke and Duchess of Sussex have put all plans to rebrand ‘on ice’ amid the coronavirus crisis, royal expert Camilla Tominey has claimed.  Prince Harry , 35, and Meghan Markle, 38, yesterday shared their final post on the Sussex Royal Instagram account, ahead of officially stepping down as working senior royals today.  The couple, … Read more