Neuroscience: Your brain could be ‘reprogrammed’ to prefer fruit instead of chocolate

Healthy food options could be made appealing by zapping neurons to ‘reprogram’ your brain into preferring, for example, fruit over chocolate, a study has suggested.  When faced with any choice, each alternative causes a different set of nerve cells to fire in your brain — and the more appealing a given option, the faster this … Read more

Neuroscience: Your brain could be ‘reprogrammed’ to prefer fruit instead of chocolate

Healthy food options could be made appealing by zapping neurons to ‘reprogram’ your brain into preferring, for example, fruit over chocolate, a study has suggested.  When faced with any choice, each alternative causes a different set of nerve cells to fire in your brain — and the more appealing a given option, the faster this … Read more