stimuli

Coors Light wants to inspire sleepers to dream its commercial with audio and visual stimuli

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Coors Light might not be able to show commercials during the Super Bowl, but the beer company has found a better and cheaper placed to play ads – in your dreams. The brand teamed up with dream expert Deirdre Barrett to create a ‘targeted dream incubation’ that uses specific audio and visual stimuli to induce … Read more

‘Passive’ visual stimuli is needed to build sophisticated AI

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‘Passive’ visual experiences play a key part in our early learning experiences and should be replicated in AI vision systems, according to neuroscientists. Italian researchers argue there are two types of learning – passive and active – and both are crucial in the development of our vision and understanding of the world.   Who we become as … Read more