Eating Out IS Helping Out! Town centre shoppers surged by 25% after 6pm in first days of August compared to last week of July as thousands dined out on Rishi Sunak’s meal deal scheme
- New scheme gave shopping areas a boost in footfall in its first week in action
- Eat Out to Help Out gives diners 50% off in meals eaten inside restaurants
- Number of people in retail destinations surged by 18.9% after 6pm last Monday
- But retail body behind the figures showing the increase warned jury was still out
Rishi Sunak’s Eat Out to Help Out scheme has served up a huge 25 per cent increase in people going out – but most are dining out at night mean shops are seeing little benefit.
Locked-down Britons have found leapt on the Chancellor’s scheme giving them £10 off restaurant meals bought from Monday to Wednesday.
The drive saw the number of people in retail destinations surge by 18.9% after 6pm last Monday compared with the week before, with market towns seeing 25 per cent more footfall.
Chancellor Rishi Sunak, pictured at a Wagamama, launched the scheme in July
Retail experts said the jury was out on whether it would successfully boost retail sales
But retail expert Diane Wehrle warned it was too soon to be able to tell if scheme would be enough to boost the economy enough on its own.
She said: ‘The jury is still out regarding the benefit of the ‘Eat Out to Help Out’ scheme which launched last week, although there were rises in footfall on each day between Monday and Wednesday from the week before.
‘It is clear that it was the post 6pm period that yielded the greatest rise in footfall, and also that smaller towns benefited more than large city centres.
The Eat Out to Help Out scheme sees bills slashed by 50% on all eat-in meals giving up to £10
Statistics from Springboard showed a week on week increase but huge drops from last year
As the scheme continues throughout August and more Brits enjoy staycations across the UK, time will tell if the government scheme provides the boost that retail destinations across the country require for business survival.’
Ms Wehrle is the insights director of retail group Springboard, who carried out the research, and is on the Government High Street Task Force.
It said overall footfall had increased by 3.8% in the UK’s high streets, shopping centres and retail parks.
But it insisted comparing the first Monday in August to the last Monday in July was misleading as July 27 was very rainy, pushing down footfall.
Instead it preferred to look at Tuesday and Wednesday, where footfall was down by 0.6% against the previous week at lunchtime, and up 12.2% after 6pm.
Overall footfall rose by 2.6% on Tuesday and Wednesday, lower than the rise of 5.9% on the same days the week before.
The data tallies with a similar measure from Yolt, a money app, which saw a 14% jump in the number of its users paying for meals out.
Chancellor Rishi Sunak has put aside around £500 million to pick up half the bill for diners who patronise restaurants during 13 days in August.
Every Monday, Tuesday and Wednesday during the month, the Eat Out To Help Out scheme means that people can get 50% off their bill, up to a maximum of £10, excluding alcoholic drinks.
The data from Yolt shows that while eating out might have jumped by 14% on last Monday to Wednesday, many were still saving more than usual.
Pauline van Brakel, chief product officer at Yolt, said: ‘It is great to see people taking advantage of the Eat Out To Help Out scheme and taking the right steps towards smart spending.
‘It is also encouraging to see that, even with the temptation to spend more now, people are still remaining consistent with their efforts to save and they are seemingly trying to continue that habit going forward, particularly as we face economic uncertainty in light of Covid-19.’
Pauline van Brakel, chief product officer at Yolt, said: ‘It is great to see people taking advantage of the Eat Out To Help Out scheme and taking the right steps towards smart spending.
‘It is also encouraging to see that, even with the temptation to spend more now, people are still remaining consistent with their efforts to save and they are seemingly trying to continue that habit going forward, particularly as we face economic uncertainty in light of Covid-19.’