Ashley Roberts is forced to SHUT DOWN her beloved luxury shoe brand (where heels went for up to £400) after three years… amid claims the company was ‘haemorrhaging cash’
- The Pussycat Dolls star, 38, opened the site in 2017 selling £400 pairs of boots and £200 sandals, however the brand is said to have faced poor sales
- On Companies House, it can be seen that Allyn Collections Ltd, where Ashley was listed as director, was dissolved on 7 January
- Speaking at the company launch in October 2017, the American-born star said: ‘I have a total shoe addiction… So I reached out to a few people I knew who designed shoes and it just started organically unfolding.’
Ashley Roberts has been forced to close her fashion brand Allyn Collections amid claims the brand was ‘haemorrhaging cash.’
The Pussycat Dolls star, 38, opened the site in 2017 selling £400 pairs of boots and £200 sandals, however the brand is said to have faced poor sales.
On Companies House, it can be seen that Allyn Collections Ltd, where Ashley was listed as director, was dissolved on 7 January and struck from the register after failing to send in documents stating it wished to continue trading.
The end: Ashley Roberts has been forced to close her fashion brand Allyn Collections amid claims the brand was ‘haemorrhaging cash’
On the government website, Ashley is listed as being a Shoe Designer by occupation, while the site showed she was appointed co-director on 1 May 2017 and has US as her country of residence.
Sources told The Sun: ‘She launched Allyn Collections with really good intentions but it didn’t take off at all. The company had been kept open because Ashley hoped there would be something that could be done to revive it.’
Speaking at its launch in October 2017, the American-born star said: ‘I was sitting in my flat in Notting Hill and thinking about how I wanted something that was mine, my own little business.
‘I have a total shoe addiction and my wardrobes in both LA and London are stacked with boxes and boxes of shoes, it’s ridiculous.
No more: The Pussycat Dolls star, 38, opened the site in 2017 selling £400 pairs of boots and £200 sandals, however the brand is said to have faced poor sales (pictured at the launch in 2017)
‘So I reached out to a few people I knew who designed shoes and it just started organically unfolding.’
MailOnline reached out to Ashley’s representatives for comment.
The news comes after her ex Giovanni Pernice discussed their split, after they parted ways in January after two years together. As he weighed in on their break-up, he described himself as ‘single and ready to mingle’.
Of how he plans to date, he claimed he wouldn’t use apps as he said: ‘I want to meet the person and see if there is a connection. Obviously you have to fancy the person.’
And when asked about his famous exes Georgia May Foote and TOWIE’s Jessica Wright, he added: ‘I think I just had girlfriends…
Sad: Allyn Collections Ltd has now been dissolved and struck from the register at Companies House after failing to send in documents stating it wished to continue trading (pictured in 2017)
‘I didn’t think that they were famous. When you’re in love or when you’re in a relationship, you don’t think about the fact they are famous.
‘You can fall in love with the person who works in Tesco. It just happens. You can’t choose who, you just fall in love.’
Ashley meanwhile has reportedly been playing the field herself, as reports have alleged that David Walliams has set his sights on a romance with the star.
A source said: ‘She launched Allyn Collections with really good intentions but it didn’t take off at all’ (pictured in 2017)
According to The Sun, the Britain’s Got Talent star, 48, is believed to have split from celebrity make-up artist, Lou Teasdale, earlier this year following a brief romance.
A source has claimed the comedian has since reached out to the presenter and hopes to date her once the coronavirus lockdown is lifted.
An insider told the publication: ‘David was really knocked after his painful split from Lara [Stone], but is very much looking for love now.’
Love lost: The news comes after her ex Giovanni Pernice discussed their January split after two years together, and he described himself as ‘single and ready to mingle’