Avaline co-founders Cameron Diaz and Katherine Power announced on Friday the early arrival of Avaline Red, which was originally scheduled for fall.
This release will soon join their portfolio of vegan wines – the have a white and a rosé – made with organic grapes and without unnecessary additives.
And Avaline shared a new image of the Charlie’s Angels actress exclusively with DailyMail.com where she was sipping wine with Katherine in front of a plate of cheese and fruit.
Another one: Avaline co-founders Cameron Diaz and Katherine Power announced on Friday the early arrival of Avaline Red, originally scheduled for fall. Avaline shared this new image exclusively with DailyMail.com
Inspired by the enthusiasm for their first two wines, Power and Diaz accelerated the Red launch.
Avaline Red will be available from select retailers in early October with additional distribution to come.
Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold.
In July Diaz said: ‘I enjoyed wine for many-a-year and never questioned it… but I had no idea of the process… We soon learned it wasn’t what you added, it’s what you didn’t add.’
Clean living: This release will soon join their portfolio of clean, vegan wines made with organic grapes and without unnecessary additives
The star met Katherine through her sister in law Nicole Richie and the friendship blossomed.
In April 2018 they began studying the wine world and questioned what went into their favorite beverage.
‘I actually figured it was the most responsible alcohol choice because it was made with fermented grapes. But I had no idea of the process. One of the first conversations Katherine and I had about making a cleaner wine was “what are we doing to add in?” we soon learned it wasn’t what you added, it’s what you didn’t add,’ said Diaz.
HIT: Inspired by the support and enthusiasm, Power and Diaz accelerated the Red launch
‘Launching with a white and rosé, the wines are clean, delicious, vegan-friendly, made with organic grapes and free of unnecessary additives. With ingredient transparency on each label, Avaline aims to set a new standard for the wine industry,’ boasts the press release.
Avaline White and Rosé (SRP $24) are available for purchase at select retailers in 43 states plus the District of Columbia and on drinkavaline.com.
Avaline White is a dry wine with a crisp, fresh finish and comes from Spain.
Avaline Rosé offers a light and fresh mouthfeel with notes of melon and zest and comes from France.
The first two: Avaline White is a dry wine with a crisp, fresh finish and comes from Spain. Avaline Rosé offers a light and fresh mouthfeel with notes of melon and zest and comes from France
On Friday Michael Osborn, Founder & Executive Vice President of Wine.com shared: ‘Avaline is performing very well with the Wine.com audience, specifically attracting the quintessential millennial consumer. To have nearly 4,000 of our customers purchase this item in an eight-week period is a rarity.’
Avaline White and Rosé have also received recognition from top reviewers such as Anthony Dias Blue of The Tasting Panel who rated the wines 91 and 90 respectively.
‘We believe in bringing cleaner options to our shelves so Avaline is a perfect fit,’ says Kevin McCarthy, Category Manager: Adult Beverage at Fresh Thyme Market.
Plugging her stuff: The siren is seen here talking up her rose earlier this summer
‘We displayed it prominently in our stores throughout the summer, selling almost 2,000 units since it went chainwide. By attracting a balanced consumer, Avaline has the potential to disrupt the market with its clean, simple label.’
Diaz has given us some memorable roles over the years with films like The Mask and The Sweetest Thing.
But the four-time Golden Globe nominee and new mom has taken a break from acting getting married – The Bad Teacher star has since welcomed her first child, a daughter named Raddix, in December with husband Benji Madden, whom she married in 2015.
Back on TV: Also this week she was part of the Charlie’s Angels reunion for Drew Barrymore’s show
Socially distanced: On set was Drew, left, Lucy Liu, middle, and Cameron, right
While she might be ready to grace the big screen once again in the near future, Diaz is being very particular about how she makes her return to acting.
The star ‘is enjoying her time away from the action, and spending it with her husband and baby Raddix,’ a source told ET .
The insider added: ‘Cameron worked consistently for almost 20 years and needed a break.
‘Cameron loves being a mother and that is her main focus now. Cameron plans to be selective in any projects she considers for the future, but for now it’s all about family.’
She last starred alongside Jamie Foxx and Rose Byrne in the 2014 feature adaptation of Annie.