Disney today announced the launch of its new Christmas advert, a three-minute animated short telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
As part of Disney’s festive retail campaign, ‘From Our Family To Yours’, the advert marks the 40-year partnership with children’s charity, Make-A-Wish.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter – alongside familiar friend Mickey Mouse.
He features as a much-loved toy, gifted to Lola as a young child by her father in 1940.
Disney has released a three-minute animated retail campaign (pictured) ahead of Christmas, as they mark their 40-year partnership with children’s charity, Make-A-Wish
The heartwarming campaign follows the story of a family who connect through the tradition of sharing a much-loved toy (pictured)
Ivor Novello Rising Star nominee, Griff, 19, (pictured) who is based in the UK, performs ‘Love Is A Compass’ for the emotive advert
With each passing year, Mickey comes to symbolise Lola’s childhood and a present day connection to her granddaughter, ultimately inspiring a festive surprise on Christmas morning.
Disney fans will be able to purchase the limited-edition vintage Mickey Mouse soft toy featured in the ad from The Disney Store and ShopDisney.co.uk, benefiting Make-A-Wish organisations.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff, 19, who performs ‘Love Is A Compass’, written by songwriting/production team, PARKWILD.
The charity track will also be available for sale and download from 9 November. For every download before 31 December 2020, 100 per cent of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney.
For each special memory shared, Disney will donate $1 to Make-A-Wish (up to $100,000).
The charity track sang by Griff (pictured) and written by songwriting/production team, PARKWILD, will be available for sale and download from 9 November
Downloads of the track made before 31 December 2020 will have 100 per cent of the proceeds donated to Make-A-Wish. Pictured: The animated advert
Disney is encouraging fans to share their own past and present festive memories using #LoveFromDisney on social media. Pictured: Mickey Mouse toy
Tasia Filippatos, SVP Disney EMEA said: ‘Christmas is a time for giving and giving back, and we’re delighted to debut this festive ad campaign supporting our long-term charity partner Make-A-Wish.
‘Our goal was to tell a universal story that inspires through the themes of family, love and special holiday traditions. We hope that Disney fans enjoy the short.’
UK artist Griff, who performs ‘Love Is A Compass’ said: ‘I was excited to get involved in Disney’s Christmas campaign, in support of Make-A-Wish.
‘The lyrics of the track and the storytelling in the advert are powerful, and important. The theme of family and loved ones are so front of mind for many of us – especially this Christmas.’
Tasia Filippatos, who is SVP Disney EMEA, revealed the campaign (pictured) aims to tell a universal story that inspires through the themes of family, love and special holiday traditions
Luciano Manzo, President and CEO at Make-A-Wish International, revealed partnering with Disney has helped to grant the wishes of many children across the world. Pictured: Disney’s animated campaign
Luciano added that the festive season is a meaningful time for many families and said it’s ‘wonderful’ to have the opportunity to grant more life-changing wishes. Pictured: Disney’s animated campaign
Luciano Manzo, President and CEO at Make-A-Wish International said: ‘Our 40-year partnership with Disney has already helped grant so many wishes for children across the world and we’re really excited to be part of this Christmas campaign.
‘The festive season is such a meaningful time for so many families to celebrate special memories, and it’s wonderful to have the opportunity to grant even more life-changing wishes with Disney’s support. We hope audiences love the animated short and get involved.’
The advert was developed and produced by Disney EMEA’s in-house creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios.
‘From Our Family To Yours’ premieres on 9 November, with the single, limited-edition vintage Mickey Mouse soft toy, and social media campaign launching simultaneously.
Griff (pictured), who was excited to be involved in the campaign, said the lyrics of the track and the storytelling in the advert are ‘powerful, and important’
‘From Our Family To Yours’ (pictured) premieres on 9 November, with the single, limited-edition vintage Mickey Mouse soft toy, and social media campaign launching simultaneously