EDEN CONFIDENTIAL: Model Cara Delevingne thinks she can save the world with her 45million Instagram followers as she gets set to launch a charity to ‘influence government and public opinion’ with tours and festivals
She’s gone from being a little-known society model to a Hollywood star with a staggering 45 million followers on Instagram.
But Cara Delevingne, who has a fortune of more than £20 million, is about to establish what every global figure needs these days: her own charity.
I can reveal that the 27-year-old godchild of Dame Joan Collins is to launch an organisation with the ambitious title Initiative Earth. It will ‘seek to influence public opinion’ and ‘to influence governmental and other bodies’, according to official documents.
To achieve this, it will ‘hold festivals, seminars, conferences, lectures, tours and courses’. One of her friends tells me: ‘Cara knows she has a lot of influence and is determined to use it for the wider good.’
Cara Delevingne, the 27-year-old godchild of Dame Joan Collins, is to launch an organisation with the ambitious title Initiative Earth and wants to bring about big change
Cara’s social media influence (currently at 44.5million) dwarfs even that of Prince Harry and Meghan, who have a relatively meagre 11million followers on Instagram
The daughter of Chelsea property developer Charles Delevingne and his wife, Pandora, Cara is already the third most popular British figure on social media, after David Beckham and Harry Potter star Emma Watson.
Cara’s influence dwarfs even that of Prince Harry and Meghan, who have a relatively meagre 11million followers on Instagram, and the Duke and Duchess of Cambridge, with 12million.
And Cara’s romantic relationship with American actress Ashley Benson has helped to change attitudes to bisexuality. With a ‘squad’ of glamorous friends, such as model Kendall Jenner and pop superstar Taylor Swift, Cara will have no shortage of prominent backers for her charity projects.
Cara has recruited two key lieutenants for the coming crusade, one of them being Jack Harries (seen right), the son of film-maker Rebecca Frayn and grandson of acclaimed novelist and playwright Michael Frayn
Cara declines to comment on Initiative Earth ahead of its big launch, but I can reveal she’s recruited two key lieutenants for the coming crusade.
They are trilingual Deepa Mirchandani, 40, a specialist in sustainable businesses, and Jack Harries, 26, the son of film-maker Rebecca Frayn and grandson of acclaimed novelist and playwright Michael Frayn.
But Cara won’t take a back seat. Documents lodged at Companies House emphasise that she’s very much in control, with 75 per cent ‘or more’ of voting rights.
That’s exactly as she likes it. After deciding to concentrate on film roles instead of the catwalk, she reflected: ‘It’s about being in control and not being a puppet.’