Kendall Jenner hand-delivers her recently released 818 tequila to lucky drinking age fans in LA

Despite a new wave of backlash, Kendall Jenner is pressing on with the promo tour for her new tequila brand 818.

The model, 25, sported a casual look to personally deliver drinks to a bunch of lucky drinking age fans in Los Angeles on Wednesday.

She wore a pair of curve-hugging green and white striped jeans as well as a cream-colored t-shirt branded with an 818 graphic.   

Kendall launched the alcoholic beverage on May 17, making a series of promotional appearances around town, wearing her 818 tequila merchandise.

She donned matching cream-colored Converse sneakers and a tote bag for the outing.

The brunette beauty gave her tresses a center part and let them hang in an array of relaxed waves.  

She also kept on a brown face covering as a safety precaution amid the ongoing Covid-19 pandemic.

The reality television star rode around town with her team in a green-painted ice cream truck adorned with text promoting the company, which continued to face accusations of cultural appropriation.

She posted a snap of her riding in the vehicle to her Instagram Stories with the caption: ‘a day of deliveries @drink818.’

The Calabasas native, who was also raised in the affluent Californian city, has been criticized over the promotional campaign, that sees her roaming through an agave farm in Jalisco, Mexico.    

The Keeping Up with the Kardashian star caught backlash for naming her spirit after the Calabasas area code and appearing to overlook tequila’s deep-rooted Mexican legacy.

Though many have pointed out that there have been male celebrities – including George Clooney and Rande Gerber – who have done the same without getting criticism.

Kendall’s new line includes an Anejo, Blanco and Reposado from agave plants grown in what is known as ‘Tequila country.’

One Twitter user went so far as to say: ‘Kendall Jenner coming out with her “own” tequila is ultimate modern day colonizer vibes.’ 

Earlier this week, Kendall made sure to turn off comments to her 164million followers on Instagram after facing cultural appropriation accusations for having no real affiliation to Mexico.

In the promotional video, Kendall presented herself as the perfect ranch hand as she walked side-by-side a horse while touring the grounds of her agave fields.

‘What an incredible experience I have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people,’ she captioned the series. 

‘@818tequila has launched in California… we will be rolling out to the rest of the US all summer long, keep a look out!!!’

But fans have been less than impressed on social media, after some Twitter users questioned why she has started her own tequila brand. 

It has also been questioned how involved the reality star really is in the brand, as 818 comes from a distillery called NOM 1137 that is said to be used by various tequila brands. 

Lucas Assis, an LA-based tequila expert, told InStyle this week: ‘Basically they just make barrels and barrels and barrels of tequila, and celebrities come in and literally pick a barrel. So there might be a little bit of a difference [between brands], like this one is aged in French oak and this one is aged in American oak.’ 

Assis added: ‘But essentially, it’s exactly the same bottle, and the celebrity just buys that, and then they just use their marketing and their branding to sell it to you. What you’re paying for is the celebrity affiliation, and not the quality of tequila.’