She just released her highly anticipated Waffle collection for her intimates line SKIMS.
And Kim Kardashian proved to be her own best advertisement as she ran errands in Los Angeles on Wednesday afternoon.
The 39-year-old KUWTK star happened to be rocking a monochromatic ensemble made up of pieces from her new comfort line.
On the market: Kim Kardashian proved to be her own best advertisement as she stepped out in Los Angeles on Wednesday afternoon
She flashed her taut tummy in a black Waffle Scoop Bra paired with some super comfy Waffle Joggers.
Kim layered up her look with one of the Waffle Hoodies, which she left open due to the heat.
She had her lengthy brunette hair tied up into a messy bun and she concealed the majority of her face with a pair of chic shades.
The KKW Beauty founder completed her look by slipping her feet into a pair of chunky white sneakers that featured stylish accents of neon orange and black.
Waffle woman: She flashed her taut tummy in a black Waffle Scoop Bra paired with some super comfy Waffle Joggers
She was accompanied by her go-to bodyguard as she moved from one destination to the next.
Kim appeared to be checking things off her to-do list on Wednesday as she made her rounds around Los Angeles solo.
Kardashian’s outing comes shortly after the launch of her highly anticipated Waffle line on Wednesday morning.
On Wednesday, Kim celebrated the launch by treating her 189million Instagram followers to a few photos of herself rocking the comfortable loungewear.
The most stunning shot of all featured her with her ochre-colored waffle hoodie unzipped to show off a matching bralette.
She captioned the gallery of photos: ‘JUST DROPPED: @SKIMS WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort.
‘Shop now in 4 colors and in sizes XXS – 4X exclusively at SKIMS.COM and enjoy free shipping on domestic orders over $75.’
Safety first: She was accompanied by her go-to bodyguard as she moved from destination to the next
The day before the A-lister had treated her followers to some behind-the-scenes footage from the collection’s quirky breakfast-themed photoshoot on Tuesday.
In the brief clips, the KUWTK star can be seen dousing stacks of homemade waffles with gooey maple syrup.
Kim and her creative team put together a diner set that looked straight out of the 1970s from its leather burgundy toned booth to the tiles on the walls.
Launch: On Wednesday, Kim celebrated the launch by treating her 189million Instagram followers to a few photos of herself rocking the comfortable loungewear
Hyped: She captioned the gallery of photos: ‘JUST DROPPED: @SKIMS WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort
Kardashian’s 5foot3inch frame was surrounded by plates that featured giant stacks of delicious looking waffles.
The tallest waffle stack measured approximately 11 waffles high and each were topped with a slab of butter.
As the shoot’s photographer clicked away at his camera, Kim lifted the classic syrup dispenser from the table and channeled her inner diner babe as she poured.
In conjunction with the retro set, the KKW Beauty founder looked straight out of Boogie Nights with her large orange tinted shades and dramatic gold hoop earrings.
Options: ‘Shop now in 4 colors and in sizes XXS – 4X exclusively at SKIMS.COM and enjoy free shipping on domestic orders over $75’
Her lengthy raven hair was parted down the middle and styled using a hair crimper in order to achieve a more textured look.
She credited her makeup artist Ariel for crafting her glamorous look for the photoshoot.
Kim first unveiled the Waffle collection on Saturday by releasing the expertly edited photoshoot stills on her Instagram page.
‘COMING SOON: @SKIMS WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort. Launching in 4 colors and in sizes XXS – 4X,’ captioned the wife of Kanye West.
Breakfast moves: The day before the A-lister had treated her followers to some behind-the-scenes footage from the collection’s quirky breakfast-themed photoshoot on Tuesday
Diner babe: As the shoot’s photographer clicked away at his camera, Kim lifted the classic syrup dispenser from the table and channeled her inner diner babe as she poured
Best advert: She slipped her famous curves into the Waffle scoop bra and Waffle joggers in the shade Ochre
She slipped her famous curves into the Waffle scoop bra and Waffle joggers in the shade Ochre.
To finish off her photoshoot ensemble, Kardashian layered a few fold chains around her neck and sported some dramatic false nails.
The collection went live on the official SKIMS website at 9AM PT / 12PM ET on October 7.
Kim later enjoyed some blue light therapy during the ‘best facial’ with esthetician Shani Darden