Kim Kardashian shared images of herself to Instagram for a new SKIMS campaign that saw her hiding out in a hotel room while reading fake tabloid stories about her life.
The 40-year-old KKW Beauty mogul, who resides in Hidden Hills, California with her four kids, appeared to be taking a break from reality as she enjoyed a bowl of Fruity Pebbles cereal and worked out on a treadmill with a dog.
In her copy of The Informer, the front page story was titled: ‘Where in the world is Kim Kardashian?’ Oddly, she still has on her wedding band from estranged husband Kanye West.
Laying low: Kim Kardashian shared new images of herself hiding out in a hotel room as she read fake stories about her life and tried to remain incognito for a new SKIMS campaign
Another, clearly fictitious, headline used her full, married name as it broke that she had been abducted by aliens. The papers were called The Informer and Daily SKIMS.
Meanwhile, Kim seemed unbothered by any speculation of her whereabouts as she sat with a towel on her head and styled her waist-long brunette hair.
As she posed in a number of pieces from her sleepwear line, the newly-single beauty showcased her toned legs as she sat on a desk with a Dachshund in her arms.
Alone time: The 40-year-old KKW Beauty mogul, who resides in Hidden Hills with her four kids, appeared to be taking a break from reality as she enjoyed a bowl of Fruity Pebbles cereal and held up a fake tabloid newspaper with every story on the cover about her
Escape from reality: In her copy of The Informer, the front page story was titled: ‘Where in the world is Kim Kardashian?’
Other snaps showed her blowdrying her hair with a beaming grin as well as putting on a blonde wig and a Knicks basketball cap as she stepped into an elevator.
From wearing her collection while laying in bed to on a treadmill, the Keeping Up With The Kardashians star raved that she couldn’t get enough of the fabric.
‘This collection features a new super soft and slinky brushed loose knit fabric. These are our softest pajamas ever and I can’t wait for everyone to feel these,’ she captioned her slideshow.
Humorous: Another, clearly false, headline used her full, married name as it broke that she had been abducted by aliens
Staycation: Meanwhile, Kim seemed unbothered by any speculation of her whereabouts as she sat with a towel on her head and styled her waist-long brunette hair
Glowing: As she posed in a number of pieces from her sleepwear line, the newly-single beauty showcased her toned legs as she perched on a desk with a Dachshund in her arms
Kim also informed her more than 216 million Instagram followers the Pj Sleep collection ‘drops’ on Thursday in ‘7 new styles, 4 colors, and sizes XXS-4X.’
Within minutes, Kim’s younger sister, Kylie Jenner commented a heart-eyes emoji.
The post surpassed one million likes in just under an hour as well as thousands of supportive comments.
Her brand’s official Instagram encouraged fans to also book a ‘staycation and slip into the most luxurious pjs’ they’ll ever sleep in.
Going incognito: Other snaps showed her blowdrying her hair with a beaming grin as well as putting on a blonde wig and a Knicks basketball cap as she stepped into an elevator
Cozy clothes: From wearing her collection while laying in bed to on a treadmill, the Keeping Up With The Kardashians star raved that she couldn’t get enough of the fabric
The account also advertised the material was ‘super soft’ and ‘better than cashmere fabric.’
The collection includes sleep robes, bralettes, tanks, shirts, pants and shorts ranging from $36 to $98.
Apart from one picture in a stunning diamond necklace and matching earrings, she refrained from sporting any extravagant accessorizes or much makeup.
‘This collection features a new super soft and slinky brushed loose knit fabric. These are our softest pajamas ever and I can’t wait for everyone to feel these,’ she captioned her slideshow
So many options: Kim also informed her more than 216 million Instagram followers the Pj Sleep collection ‘drops’ on Thursday in ‘7 new styles, 4 colors, and sizes XXS-4X’
While she did appear to be wearing her wedding band, her 15-carat cushion-cut diamond from her estranged husband Kanye West was noticeably absent.
In mid-February, she filed for divorce from the rapper, 43, after nearly seven years of marriage.
She and CNN reporter Van Jones are currently at the center of dating rumors, but sources close to her deny any romance between the two friends.
Gems: Apart from one picture in a stunning diamond necklace and making earrings, she refrained from sporting any extravagant accessorizes or much makeup
No jewelry: While she did appear to be wearing her wedding band, her 15-carat cushion-cut diamond from her estranged husband Kanye West was noticeably absent
Twitter users are divided by the idea of them as a couple, with many accusing Kardashian of ‘using’ Jones to ‘further her law career.’
‘People are gonna look at Kim as using Kanye to advance her in the fashion world and using Van Jones to help advance her into her next career field in law,’ fired one fan.
Another wrote: ‘If Kim Kardashian marries Van Jones I’m no longer doing this whole life thing. That will be simply too much for me.’
Lots of support: The post surpassed one million likes in just under an hour as well as thousands of supportive comments
Stay cozy: Her brand’s official Instagram encouraged fans to also book a ‘staycation and slip into the most luxurious pjs’ they’ll ever sleep in
In 2018, Kardashian and Jones worked together to successfully get Alice Johnson pardoned from a life sentence stemming from a 1996 conviction on nonviolent drug charges.
Jones recently ended a long marriage to his wife of 14 years, Jana Carter, in 2019.
Amid the KKW Beauty’s divorce, she has been reportedly been pursued by royals, billionaires and A-lister suitors.
More than friends? She and CNN reporter Van Jones are currently at the center of dating rumors, but sources close to her deny any romance between the two friends; seen in 2018
‘People are reaching out through mutual friends and people that she’s worked with to set her up with everyone from royal family members to A-list actors to athletes to billionaire CEOs,’ a source told Page Six.
The insider added: ‘People are also trying to reach out to her via DM.’
Although the source added that Kim is ‘not looking for anyone right now’, they continued: ‘She’s not looking to jump into anything but is keeping an open mind.’