Maluma reveals he ‘cried the first time’ he saw his emotional music video for his latest hit ADMV

Latin superstar Maluma is quarantined at home in Colombia but the 26-year-old still managed to drop his latest song ADMV and an emotional music video this week. 

Maluma, whose real name is Juan Luis Londoño Arias, exclusively sat down with DailyMailTV and opened about what inspired his new single and revealed he cried the first time he saw the ADMV music video.

The global hitmaker also spoke about what an honor it was to perform his song Carnaval from his house near Medellin during the Global Citizen One World Special. 

 On Thursday, Maluma dropped his latest single, ADMV, and a music video for the new Latin love ballad, which was an immediate smash.

‘ADMV, amore de mi vida, love of my life,’ he explained. ‘It’s a very special romantic song I wrote.’

‘I was feeling all these crazy emotions inside my heart and I decided to write this song for the people that I love and tell them in their life how much I love them,’ he said. ‘That they’re the love my life actually.’  

The music video, shows the Latin heartthrob as an aging man, growing old with his true love. In less than 24 hours, the video had already been viewed nearly 1.5 million times on YouTube.

‘For the first time in my life I got this makeup that made me look like an old man. An old maluma,’ he mused. ‘And, when I looked at myself for the first time in the mirror it was very, very shocking for me. It was like seeing my grandparent, you know?’

Wearing the makeup on set still didn’t prepare the singer for the moment when he actually saw this future-version of himself in the finished video. The first viewing, Maluma explained, was very emotional.

‘It’s a very, very special video I think you guys are gonna feel it,’ he said. ‘I cried the first time a lot I saw it because that’s what I wanted to show to the world – these are special feelings.’ 

The hitmaker said that he used to write a lot of love songs and ballads but chose not to release that many, and while ADMV was planned to be released before the pandemic hit, the crisis changed his perception a bit. 

‘I didn’t know all this coronavirus thing was going to happen,’ he said. ‘But it’s a perfect song to dedicate to someone that you really love.’

Adding: ‘Now, [take] advantage that they’re alive and tell them how much you love them.’ 

Recently, Maluma had another emotional moment with his music when he performed at the Global Citizen One World Special. 

The star said he was touched when the organizers asked him to perform in his native language and he was the only Latin singer during the special to sing in Spanish. 

‘It was a big honor for me,’ he said. ‘I felt like I was representing the whole culture. When they said I could sing in Spanish I decided to sing a song I wrote five or six years ago when I was going through a lot of things.’ 

Maluma added: ‘I did it here in my house. The mountains you see [outside of] my house that’s Medellín, that’s my hometown. It was a very very beautiful moment for me.’

During the virtual concert, his powerful performance gave a major boost to his 2014 song Carnaval which rose to the top of the charts years after its debut.

‘That was crazy,’ he marveled. ‘The next morning three of my albums were on the top 10. These songs last forever and that’s beautiful.’ 

Maluma has always been proud of his Colombian heritage and he has taken that pride and love for his culture and used it to create his foundation The Art of Dreams.

Formed with his family in 2016, the foundation aims to aid vulnerable adolescents through various types of art, with a focus on the urban genre. 

‘I feel sometimes that’s why I’m here sometimes in this world, to help,’ he explained.

Through The Art of Dreams, Maluma recently donated food to children in need as well as collecting sorely needed PPE, personal protective equipment, to local hospitals.

‘To the hospitals around the hometown, we started giving them ventilators and masks and gloves,’ he said. ‘So we did a big donation to these hospitals and also to the government here in Medellin here for the poor community.’ 

Maluma was forced to postpone his tour indefinitely due to the crisis but promises fans that this will soon end and he will get back out there to perform.