Morrisons introduces pre-packed bags for customers to donate a ‘nutritionally balanced mix of products’ to food banks with prices starting at £1
- Pre-packed donations for food banks have gone on sale at Morrisons across UK
- In response to food banks being flooded with too much of the same products
- ‘Pick-up packs’ priced between £1 to £5 have been praised by social media users
Morrisons has been praised for a new initiative that makes it easier for customers to make food bank donations alongside their usual grocery shopping.
The supermarket has announced customers can now purchase a ‘pick-up pack’ filled with items for food banks after the scheme was rolled out nationally.
Priced between £1 and £5, the pre-packed bags are filled with items requested by local food banks and schools, including nutritionally balanced food and sanitary products.
It comes as the debate continues around the best way to tackle food poverty amid the Covid-19 pandemic, with footballer Marcus Rashford joining forces with supermarkets and food delivery companies to ensure children don’t go hungry.
Morrisons are offering ‘pick-up bags’ (pictured) for customers who want pre-packed items to donate to food banks
Morrisons said it launched the bags as a way to make things easier for the food banks, which are often overwhelmed with products such as pasta and bread, and so shoppers don’t need to spend time browsing the shelves working out what to buy.
Sharing the news on Twitter, the supermarket wrote: ‘We’re making it easy for you to support too with family specific pick- up packs at the front of store, offering a nutritionally balanced mix of products which have been requested by local food banks and schools.’
Placed often at the entrance to the supermarket, Pick Up Packs can be picked up by customers arriving to do their own shopping and are paid for at the till.
The packs are then placed in specially-designated trolleys and taking to the local food bank. Each Morrisons branch works with schools and food banks in its local area to ensure the products and items are targeted to what is most in demand.
The idea was initially suggested by Morrisons employee Michelle Leary who lives in Basingstoke. It has now been rolled out nationally after a local trial.
Morrisons revealed the initiative is in response to local food banks receiving an overwhelming amount of the same products. Pictured: An employee at Morrisons in Saint Ives
A stream of impressed shoppers praised Morrisons and are urging other supermarkets to follow suit.
‘This is a great idea and I’ll definitely do this next time I’m in Morrisons. When I’ve previously been in, I saw the bags in the food bank bit after paying but couldn’t work out how to add one. Maybe a poster at entrances advertising it would help (sorry f I miss it though),’ wrote one.
Another said: ‘I really love this idea! It’s much easier to remember to pop it in my trolley or basket, and just a small addition to my own shopping. Thank you Morrisons #FoodHeroes #FoodBank #FoodDonation’
A stream of impressed customers took to Twitter revealing that they will be purchasing a ‘pick-up bag’ with their groceries
A third added: ‘What a great idea to provide balanced food enabling each of us to help out rather than just businesses. More stores need to consider’
Agreeing, a fourth wrote: ‘Terrific initiative well done Morrisons’
The charitable supermarket has also been praised for announcing that they will be donating 15,000 lunchboxes daily to schools and food banks, amid ongoing pressure for the government to provide children with free school meals during the half-term break.
Supermarkets across the UK have responded to calls for free meals to be provided to schoolchildren during the half-term break. There is concern children will go hungry without access to a daily school meal.
The campaign, spearheaded by Marcus Rashford, has been embraced by companies including Aldi, Asda, Co-op, Deliveroo, FareShare, Food Foundation, Iceland, Kellogg’s, Lidl, Sainsbury’s, Tesco and Waitrose.