M&S advert for new Percy Pig cuddly toys is likened to a ‘David Lynch short film’

M&S fans go wild for new Percy Pig toys as an advert shows a team of the cuddly characters at a mock board meeting – but some claim the quirky video looks like a ‘David Lynch short’

  • Marks & Spencer unveiled its advert for new Percy Pig toys earlier this week
  • Many fans of High Street retailer praised cute cuddly toys and said they want one
  • But some social media users claimed ad reminded them of a David Lynch short 

Marks and Spencer fans have gone wild for the retailer’s new giant Percy Pig cuddly toys after an advert showed the cute characters huddled for a mock board meeting.

The British High Street favourite shared the ad on Twitter and Instagram earlier this week – leaving many shoppers swooning over the bright pink toy toys.

But the advert was met with horror by some social media users, with some joking it reminded them of a ‘David Lynch short’.  

The clip centres around a boardroom full of the plush Percy Pig toys – which cost £15 for a medium and £25 for a large – as they sit in on a fake meeting.

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Marks and Spencer fans have gone wild for the retailer’s new giant Percy Pig cuddly toys which come in two sizes – £15 for a medium and £25 for a large

The High Street favourite shared an ad on Twitter and Instagram showing the cute characters huddled for a mock board meeting earlier this week - leaving many shoppers swooning over the bright pink toy toys

The High Street favourite shared an ad on Twitter and Instagram showing the cute characters huddled for a mock board meeting earlier this week – leaving many shoppers swooning over the bright pink toy toys

A somewhat eerie xylophone chimes in the background as the camera pans across the rows of unblinking toys.

The toys are seen sat in chairs, with one pivoting round to the camera and placing one trotter on the table.

Others can be seen following suit in the next cut away, with packets of sweets on the table.

Suddenly, a person in a massive pig costume can be seen hosting the meeting beside a TV with statistics on it.

A person dressed in a massive pig costume can be seen hosting the meeting beside a TV with statistics on it, while the team of toys listen in

A person dressed in a massive pig costume can be seen hosting the meeting beside a TV with statistics on it, while the team of toys listen in

A person dressed in a massive pig costume can be seen hosting the meeting beside a TV with statistics on it, while the team of toys listen in

The pig enthusiastically waves its arms as the music continues to play with the toys looking on.

The video was shared with the caption: ‘After a very important board meeting at Percy Pig HQ, the cuddliest (and piggyest) toy ever is ready for launch at your local M&S!’

Many commented they were desperate to get their hands on one, with one writing: ‘This is fab I want one!’

Another admitted: ‘I can see one of these coming home,’ while one joked it looked like ‘the best meeting you’ll ever go to’.

The video was shared with the caption: 'After a very important board meeting at Percy Pig HQ, the cuddliest (and piggyest) toy ever is ready for launch at your local M&S!'

The video was shared with the caption: ‘After a very important board meeting at Percy Pig HQ, the cuddliest (and piggyest) toy ever is ready for launch at your local M&S!’

Many Twitter users commented they were desperate to get their hands on one of the Percy Pig toys, with one writing: 'This is fab I want one!'

Many Twitter users commented they were desperate to get their hands on one of the Percy Pig toys, with one writing: ‘This is fab I want one!’

But some Twitter users claimed they found the advert ‘terrifying’. User @goulcher wrote: ‘Oh my god M&S have TikTok and it’s the most unsettling thing I’ve ever seen, like an experimental David Lynch short.’

@als_adverntures added: ‘Slightly terrified, but love Percy.’

@comrade_jazz commented: ‘This is the most frightening experience I have ever had in my life.’ 

But some Twitter users claimed they found the advert 'terrifying'. User @goulcher wrote: 'Oh my god M&S have TikTok and it's the most unsettling thing I've ever seen, like an experimental David Lynch short'

But some Twitter users claimed they found the advert ‘terrifying’. User @goulcher wrote: ‘Oh my god M&S have TikTok and it’s the most unsettling thing I’ve ever seen, like an experimental David Lynch short’

American filmmaker David Lynch is best known for his TV series Twin Peaks as well as writing and directing films such as Eraserhead, The Elephant Man, Blue Velvet, and Mulholland Drive.

Known for his surrealist films, he has developed a unique cinematic style which has been dubbed ‘Lynchian’ and is characterised by its dream imagery and meticulous sound design. 

A spokesperson for M&S told FEMAIL: ‘Percy is a very busy pig as you can see from his boardroom clip, but we’re sure he’d make time to speak to Hollywood if the right role came along.’ 

The Percy Pig toy comes in two sizes but have reportedly already sold old.

The teddy is based on M&S’s famous Percy Pig sweet which was originally released in 1992 and today sells more than 400 million each year.