Owner of a pampered pooch splashes out £400-a-week on designer dresses

A dog groomer has spent more than £26,000 on her pampered pooch’s lavish wardrobe and enters her into two £50 competitions every weekend – despite still living with her parents and only shopping for herself twice a year.

Amy Sullivan, 23, from Doncaster, buys her Pomeranian pup Tallulah at least eight handmade dresses a month for £50 each, as well as accessories, spending in excess of £1,100.

While the two-year-old pup’s wardrobe is filled with designer pieces, Amy spends less than £20-a-month on her own bargain-basement ensembles.

Amy Sullivan, 23, buys her Pomeranian pup Tallulah (pictured) at least eight handmade dresses a month, as well as accessories, spending in excess of £1,100 of her monthly wages

Each week Amy admits to splashing out £400 on dresses because ‘they are just so cute’ and her ‘sassy diva’ pooch loves to pose.

She said: ‘I spent a fortune on her but she loves it and I can’t stop buying the bespoke dresses as they are just so cute.

‘Once she has a new dress I always put her in it straight away and she starts posing for the camera.’

The pair enter competitions most weekends, fitting two £50 events into two days, and Amy recently spent £280 on a pram.

Each week Amy admits to splashing out £400 on dresses (pictured) because 'they are just so cute' and her 'sassy diva' pooch loves to pose

Each week Amy admits to splashing out £400 on dresses (pictured) because ‘they are just so cute’ and her ‘sassy diva’ pooch loves to pose

The two-year-old's wardrobe is filled with designer pieces

The pup loves to pose in her bejewelled dresses

While the two-year-old pup’s wardrobe is filled with designer pieces (pictured), Amy spends less than £20-a-month on her own bargain-basement ensembles

The pair enter competitions most weekends, fitting two £50 events into two days, and Amy recently spent £280 on a pram (pictured)

The pair enter competitions most weekends, fitting two £50 events into two days, and Amy recently spent £280 on a pram (pictured)

The well-groomed dog poses for the camera while sitting in her car seat

Tallulah dresses up in an elaborate floral pink dress

The well-groomed dog loves to pose for the camera. Pictured left, in her car seat and right, in an elaborate floral pink dress

Tallulah has dozens of dresses (pictured) because Amy buys at least four of the expensive ensembles every week

Tallulah has dozens of dresses (pictured) because Amy buys at least four of the expensive ensembles every week

The pooch is pictured with her rosettes and prizes

Amy likes to enter them into various competitions most weekends

The pooch is pictured with her rosettes and prizes from winning various competitions Amy likes to enter her into 

She added: ‘It’s no surprise that I’m heading to spending almost £30,000 on her.’ 

Amy says she’s forced to shop at local bargain supermarkets for her clothes after spending the majority of her wages on Tallulah.

She added: ‘I’m happy to buy clothes twice a year for myself and they are never branded.

‘I probably spend no more than £20 per month on myself.

If her lavish wardrobe isn't enough Amy bought Tallulah a pram (pictured) because she doesn't always like walking but still enjoys the fresh air

If her lavish wardrobe isn’t enough Amy bought Tallulah a pram (pictured) because she doesn’t always like walking but still enjoys the fresh air

Even coronavirus lockdown hasn't stopped Tallulah posing in her outfits

Talullah is regularly dressed up in her outfits for photoshoots

Even coronavirus lockdown hasn’t stopped Tallulah posing in her outfits, as Amy gives her mini photoshoots

The Pomeranian is pictured after coming first place in a competition. She is wearing a pink and white dress with a pink bow and lace trim

The Pomeranian is pictured after coming first place in a competition. She is wearing a pink and white dress with a pink bow and lace trim

‘I currently live at home with my parents and I’d have to curb my spending habits on Tallulah if I were to save any money for a deposit.’

Amy claims that despite having 10 family dogs that Tallulah is the only spoilt one.

She added: ‘Tallulah loves wearing different outfits every day, she is the happiest when in one of her pink frilly dresses.

‘My favourite dress is one that is covered in baby pink bows, diamantes and frills.

How much does Amy spend each month? 

Handmade designer clothes [dresses, two pieces]

£550

Accessories [bags, hair jewels, designer collars/leads]  

£200

Insurance and food

£150

Competitions

£200

Total £1,100

Over two years £26,400 

‘The most I’ve spent on one dress is £100 but that’s normally when we are entering competitions for “best dressed” dog.’

Even coronavirus lockdown hasn’t stopped Tallulah posing in her outfits, as Amy gives her mini photoshoots. 

‘She loves the camera and I can tell she’s already really missing the limelight the shows give her,’ she added.

‘While we are on lockdown I have just been giving her mini photoshoots so she can practise her posing.’

If her lavish wardrobe isn’t enough Amy bought Tallulah a pram because she doesn’t always like walking.

She said: ‘Unlike most other dogs she doesn’t always want to go for walks.

‘She likes the fresh air but being in the comfort of her pram she gets to enjoy the best of both.’

And apparently it is clear Tallulah thinks she’s better than the other dogs in the house, which Amy finds ‘hilarious’. 

She said: ‘I have spent a small fortune in the past two years on her so it’s no wonder she’s a sassy diva.’