When influencing goes wrong: Phoebe Burgess accidentally gushes over the ‘chic space’ inside a luxury childcare centre that doesn’t exist
Phoebe Burgess has transformed her image from jilted ex-WAG to influential mummy blogger since splitting from retired NRL star Sam Burgess last year.
But the mother of two, 31, suffered an Instagram fail recently when she posted about the ‘chic space’ inside a luxury childcare centre that hasn’t been built yet.
Phoebe encouraged her wealthy followers to pre-enrol at Vaucluse Early Learning Centre – even though Woollahra Council has yet to approve the development.
When influencing goes wrong: Ex-WAG Phoebe Burgess recently shared a gushing Instagram post about the ‘chic space’ inside a luxury childcare centre… that hasn’t been built yet
When approached for comment on Sunday, Phoebe’s spokeswoman Sharon Finnigan told The Sydney Morning Herald that her client simply wanted to ‘let mums know in the area that there was a new childcare centre in the pipeline’.
Finnigan explained that Phoebe was not paid to spruik the childcare centre, and was simply spreading the word as a ‘favour’ for her friends.
A development application for the two-storey learning centre was lodged in July.
Whoops: Phoebe recently encouraged her wealthy followers to pre-enrol at Vaucluse Early Learning Centre – even though Woollahra Council has yet to approve the development
Reasonable explanation: When approached for comment on Sunday, Phoebe’s spokeswoman Sharon Finnigan told The Sydney Morning Herald that her client simply wanted to ‘let mums know in the area that there was a new childcare centre in the pipeline’
If approved, the $2.84million premises will employ 14 staff members looking after a total of 86 children, according to The Daily Telegraph.
Phoebe’s faux pas comes just weeks after she was spotted in Double Bay without a mask, despite encouraging her fans to wear face coverings during the COVID-19 pandemic.
In a now-deleted Instagram post, Phoebe had told her followers to wear a mask, even though they are not mandatory in New South Wales.
Single mother: Phoebe shares two children, daughter Poppy, three, and son Billy, one, with her ex-husband, retired NRL star Sam Burgess
However, Phoebe failed to practise what she preached.
She was spotted just hours later without a mask while stepping out in a double-denim ensemble.
Since the photos were published, Phoebe has made sure to wear a mask when out and about.
Whoops! Phoebe’s faux-pas comes just weeks after she was spotted in Double Bay without a mask , despite advocating for her fans to wear face coverings amid the COVID-19 pandemic