Leading sports stars, clubs and organisations have begun their four-day social media blackout to tackle abuse and discrimination.
The unified boycott of social media platforms such as Twitter, Facebook and Instagram started at 3pm on Friday afternoon and will continue until 23:59 BST on Monday evening.
Football Association president Prince William plus the likes of Marcus Rashford, Gary Lineker, Gary Neville and Lewis Hamilton tweeted their support for the blackout before it began on Friday.
FA president Prince William announced he would be joining the social media boycott over the Bank Holiday weekend
![Manchester United and England star Marcus Rashford demanded social media companies take more action to fight abuse and discrimination ahead of the weekend boycott](https://i.dailymail.co.uk/1s/2021/04/30/14/42414772-9529759-Manchester_United_and_England_star_Marcus_Rashford_demanded_soci-a-91_1619789794266.jpg)
Manchester United and England star Marcus Rashford demanded social media companies take more action to fight abuse and discrimination ahead of the weekend boycott
![United star Bruno Fernandes showed his support for the boycott before the 3pm blackout](https://i.dailymail.co.uk/1s/2021/04/30/14/42415244-9529759-United_star_Bruno_Fernandes_showed_his_support_for_the_boycott_b-a-100_1619790321113.jpg)
United star Bruno Fernandes showed his support for the boycott before the 3pm blackout
![Match of the Day host Gary Lineker posted this message as the world of sport prepares to unite for a social media blackout to demand action against discrimination](https://i.dailymail.co.uk/1s/2021/04/30/13/42412408-9529759-Match_of_the_Day_host_Gary_Lineker_posted_this_message_as_the_wo-a-63_1619786908871.jpg)
Match of the Day host Gary Lineker posted this message as the world of sport prepares to unite for a social media blackout to demand action against discrimination
![Gary Neville announced he will be joining the boycott, which started at 3pm on Friday](https://i.dailymail.co.uk/1s/2021/04/30/13/42413148-9529759-Gary_Neville_announced_he_will_be_joining_the_boycott_which_star-a-65_1619786939397.jpg)
Gary Neville announced he will be joining the boycott, which started at 3pm on Friday
![Formula One world champion Lewis Hamilton posted this message as the blackout started](https://i.dailymail.co.uk/1s/2021/04/30/13/42413150-9529759-Formula_One_world_champion_Lewis_Hamilton_posted_this_message_as-a-67_1619786962555.jpg)
Formula One world champion Lewis Hamilton posted this message as the blackout started
![Manchester United are among the leading teams going off social media this weekend](https://i.dailymail.co.uk/1s/2021/04/30/14/42414222-9529759-Manchester_United_are_among_the_leading_teams_going_off_social_m-a-82_1619789006764.jpg)
Manchester United are among the leading teams going off social media this weekend
Football personalities were joined by those from cricket, rugby union, rugby league, tennis, Formula One and other sports in taking a stand against racism, sexism and other forms of discrimination on social media.
Those involved are demanding the likes of Twitter, Facebook and Instagram take a stronger stand against offensive and abusive messages.
Manchester United and England star Marcus Rashford demanded social media companies take concrete steps to tackle abuse. A similar message was posted by England captain Harry Kane and other leading players.
They posted: ‘Social media companies must DO MORE: Put stronger preventative and takedown measures in place to stop discriminatory abuse being sent or seen.
‘Be accountable for safety on platforms and protect users by implementing effective verification.
‘Ensure real-life consequences for online discriminatory abuse: ban perpetrators, stop account re-registration and support law enforcements.’
Rashford’s United team-mate Bruno Fernandes wrote: ‘We want everyone to join us. Together we can stop it.’
Match of the Day host Lineker tweeted: ‘Enjoy your Bank Holiday weekend, everyone #socialmediaboycott’.
![The social media blackout on platforms such as Twitter, Instagram and Facebook will continue until 23:59 BST on Monday evening](https://i.dailymail.co.uk/1s/2021/04/30/13/42413434-9529759-image-a-78_1619787478099.jpg)
The social media blackout on platforms such as Twitter, Instagram and Facebook will continue until 23:59 BST on Monday evening
![The Premier League are among several sports bodies joining the boycott of social media platforms over the Bank Holiday weekend](https://i.dailymail.co.uk/1s/2021/04/30/13/42412406-9529759-The_Premier_League_are_among_several_sports_bodies_joining_the_b-a-70_1619787009102.jpg)
The Premier League are among several sports bodies joining the boycott of social media platforms over the Bank Holiday weekend
![England cricket captain Eoin Morgan echoed the ECB's demands that social media companies must do more to stamp out online abuse](https://i.dailymail.co.uk/1s/2021/04/30/13/42413142-9529759-England_cricket_captain_Eoin_Morgan_echoed_the_ECB_s_demands_tha-a-72_1619787055845.jpg)
England cricket captain Eoin Morgan echoed the ECB’s demands that social media companies must do more to stamp out online abuse
Sky Sports pundit Neville posted: ‘I will be joining the social media boycott this weekend. The abuse directed at so many on these platforms must stop now!’
Formula One world champion Hamilton wrote: ‘To stand in solidarity with the football community, I will be going drawn on my social media channels this weekend.
‘There is no place in our society for any kind of abuse, online or not, and for too long it’s been easy for a small few to post hate from behind their screens.
‘While a boycott might not solve this issue overnight, we have to call for change when needed, even when it seems like an almost impossible task.
‘Sport has the power to unite us. Let’s not accept abuse as part of sport, but instead let’s be the ones who make a difference for future generations.’
![Willian revealed he was subject to racist abuse on Instagram after playing for Arsenal this week](https://i.dailymail.co.uk/1s/2021/04/30/14/39497908-9529759-image-a-85_1619789467987.jpg)
Willian revealed he was subject to racist abuse on Instagram after playing for Arsenal this week
![The first Instagram direct message thread posted by the Brazilian on his story](https://i.dailymail.co.uk/1s/2021/04/30/14/42312482-9529759-The_first_Instagram_direct_message_thread_posted_by_the_Brazilia-a-86_1619789470761.jpg)
![Less than 30 minutes later, Willian posted a second instance of racist abuse by a different user](https://i.dailymail.co.uk/1s/2021/04/30/14/39497670-9529759-Less_than_30_minutes_later_Willian_posted_a_second_instance_of_r-a-87_1619789470792.jpg)
The Brazilian posted on his story the two different direct message threads on Instagram
![Kyle Walker was subjected to racist abuse online via Instagram](https://i.dailymail.co.uk/1s/2021/04/30/14/42232296-9529759-Kyle_Walker_was_subjected_to_racist_abuse_online_via_Instagram-a-88_1619789480359.jpg)
![Walker shared the private message via his Instagram story](https://i.dailymail.co.uk/1s/2021/04/30/14/42232430-9529759-Walker_shared_the_private_message_via_his_Instagram_story-a-89_1619789480395.jpg)
Manchester City’s Kyle Walker has been subjected to racist abuse online via Instagram
![Brentford striker Ivan Toney was sent racist messages on Instagram earlier this month](https://i.dailymail.co.uk/1s/2021/04/30/14/41437996-9529759-Brentford_striker_Ivan_Toney_was_sent_racist_messages_on_Instagr-a-92_1619790173497.jpg)
Brentford striker Ivan Toney was sent racist messages on Instagram earlier this month
![Toney shared a screenshot of the messages, which contained monkey and banana emojis](https://i.dailymail.co.uk/1s/2021/04/30/14/41437982-9529759-Toney_shared_a_screenshot_of_the_messages_which_contained_monkey-a-93_1619790181467.jpg)
Toney shared a screenshot of the messages, which contained monkey and banana emojis
It came as Manchester United reported a shocking 350 per cent increase in online abuse aimed at its players.
The club carried out its own survey over a 17-month period between September 2019 and February 2021, which revealed the massive rise.
It discovered 3,300 abusive posts targeting United players – 86 per cent of which were racist and eight per cent were homophobic – with Anthony Martial, Axel Tuanzebe and Fred all confirming that they have been racially abused in recent months. The majority of posts included the N-word or emojis with racist intent.
The situation peaked in January of this year with over 400 abusive player posts, while United also discovered an increase in fans abusing each other on social media.
![Manchester United have reported a 350 per cent increase in online abuse of its players -Anthony Martial (C), Axel Tuanzebe and Fred (L) have been racially abused in recent months](https://i.dailymail.co.uk/1s/2021/04/30/14/42405462-9529759-Manchester_United_have_reported_a_350_per_cent_increase_in_onlin-a-83_1619789180801.jpg)
Manchester United have reported a 350 per cent increase in online abuse of its players -Anthony Martial (C), Axel Tuanzebe and Fred (L) have been racially abused in recent months
![United's survey between September 2019 and February 2021 discovered 3,300 abusive posts](https://i.dailymail.co.uk/1s/2021/04/30/14/42405702-9529759-United_s_survey_between_September_2019_and_February_2021_discove-a-84_1619789184234.jpg)
United’s survey between September 2019 and February 2021 discovered 3,300 abusive posts
All clubs in the Premier League, EFL, Women’s Super League and the Scottish Leagues will be joining the blackout as well as the Football Associations of the four home nations and Europe’s governing body UEFA.
They are joined by the England and Wales Cricket Board, Premiership Rugby, and the rugby national teams of England, Scotland, Wales and France.
![Premier League, EFL and WSL players and clubs will join the social media blackout](https://i.dailymail.co.uk/1s/2021/04/30/13/42174632-9529759-Premier_League_EFL_and_WSL_players_and_clubs_will_do_a_social_me-a-73_1619787157992.jpg)
Premier League, EFL and WSL players and clubs will join the social media blackout
![The Rugby Football Union confirmed that all of its social channels will observe the blackout](https://i.dailymail.co.uk/1s/2021/04/30/13/42365698-9529759-The_Rugby_Football_Union_has_confirmed_that_all_of_its_social_ch-a-75_1619787162928.jpg)
The Rugby Football Union confirmed that all of its social channels will observe the blackout
![All clubs in the Gallagher Premiership will take part in the boycott over the weekend](https://i.dailymail.co.uk/1s/2021/04/30/13/42365814-9529759-All_clubs_in_the_Gallagher_Premiership_will_take_part_in_the_boy-a-74_1619787160760.jpg)
All clubs in the Gallagher Premiership will take part in the boycott over the weekend
A message on the Premier League’s official Twitter account read: ‘We take this stance alongside the football community, in the battle against online abuse and discrimination on social media.
‘We are asking for significant action to bring to an end the vile discriminatory abuse players and many others have to endure on social media.’
Sanjay Bhandari, the chairman of anti-discrimination charity Kick It Out, said: ‘This boycott signifies our collective anger.
‘By removing ourselves from the platforms, we are making a symbolic gesture to those with power. We need you to act. We need you to create change.’