Her beloved lingerie brand Savage x Fenty recently received a $1billion valuation.
And the nine-time Grammy winner proved she was her own best advertisement while modeling a sexy 60s-inspired underwear set from the line’s March collection on Instagram Wednesday.
Rihanna, 33, looked simply stunning as she spilled out of a soft green triangle top while lying on the grass and soaking in the springtime sunshine.
Flower power: Rihanna proved she was her own best advertisement while modeling a retro lingerie set from her beloved Savage x Fenty brand on Instagram on Wednesday
She dangled a flower in front of her face and gazed off to the side with retro fringe grazing her mod eyeshadow look.
The Love On The Brain songstress matched her revealing top with an equally alluring thong which was also adorned with orange and yellow blooms.
Adding a relaxed, lounge-y feeling, RiRi slipped on a sheer robe in the same pattern.
‘Good vibesz only,’ the caption read.
Summer of Love: The 33-year-old mogil threw it back to the Summer of Love in the sassy set
’70s chic: She channeled classic Cher with some long ironed hair and bangs in the retro filtered sun-soaked campaign video
In another shot promoting the blossoming intimates, she donned the turquoise look in a lush garden, as she posed with the flowy floor-length coverup on the brand’s Instagram, captioned: ‘Bad & Free, like @badgalriri’
She channeled classic Cher with some long ironed hair and bangs in the retro filtered sun-soaked campaign video.
Rihanna splayed her gorgeous figure across a lounge chair, before getting cozy on a pile of blankets and pillows in the grass.
She did some dances and blew some kisses in the behind-the-scenes clip, as the photographer snapped away.
Garden party: She donned the turquoise look in a lush garden, as she posed with the flowy floor-length coverup on the brand’s Instagram, captioned: ‘Bad & Free, like @badgalriri’
Under the sun: Rihanna splayed her gorgeous figure across a lounge chair, before getting cozy on a pile of blankets and pillows in the grass
Strike a pose: She did some dances and blew some kisses in the behind-the-scenes clip, as the photographer snapped away
It comes after luxury conglomerate LVMH announced earlier this month that Fenty Fashion House has been put on pause after two years.
The French company came to the decision with Rihanna, ‘pending better conditions,’ as they continue to focus on Savage X Fenty, as well as Fenty Beauty and Fenty Skin.
Savage X Fenty has since reached a major milestone with a $1billion valuation, after raising its $115million Series B funding round.
Private equity firm L Catterton, in which LVMH has a stake, helped the brand secure funding to expand into a line of athletic wear.
On pause: It comes after luxury conglomerate LVMH announced earlier this month that Fenty Fashion House has been put on pause after two years (pictured in May, 2019)
Refocusing efforts: The French company came to the decision with Rihanna, ‘pending better conditions,’ as they continue to focus on Savage X Fenty, as well as Fenty Beauty and Fenty Skin
Billionaire club: Savage X Fenty has since reached a major milestone with a $1billion valuation, after raising its $115million Series B funding round (pictured in December, 2019)
Rihanna and LVMH said in a statement to WWD: ‘Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.’
She celebrated the news just days before ringing in her 33rd birthday, as she was showered with sweet messages from Cardi B, Mariah Carey, Megan Thee Stallion and other celebs.
Savage X Fenty posted a tribute to their founder with a montage on Instagram, writing: ‘And it’s (actually her) birthday. Happy birthday to the Baddest Gal, @badgalriri.’
The Umbrella artist also celebrated by releasing a limited edition ‘Queen Size’ of her visual autobiography The Rihanna Book, with only 500 copies available, retailing for $1,495.
Queen size: The Umbrella artist also celebrated by releasing a limited edition ‘Queen Size’ of her visual autobiography The Rihanna Book , with only 500 copies available, retailing for $1,495