Roxy Jacenko accidentally exposes her nipples as she spruiks skincare products on Instagram

She’s used to documenting the intimate detail of her life online. 

But PR guru Roxy Jacenko, 40, shared more than she bargained for on Tuesday after suffering a rather unfortunate wardrobe malfunction while filming a sponsored Instagram Story post. 

In the short clip, the mother-of-two was seen spruiking a skincare product while standing inside her bathroom, but things went awry when she accidentally exposed her nipples. 

At one point in the video, Roxy stepped back from the camera to reveal her entire body – forgetting that she was wearing a see-through white dress and no underwear. 

‘I’ve actually had a spray tan today… I’m a bit see-through. Don’t mind me!’ the mortified blonde apologised, quickly covering her chest with her hands. 

Keeping her head held high, Roxy ignored the awkward moment and continued to promote the product. 

‘But before I spray-tanned, I used this in the shower,’ she said, stepping closer to the camera so her chest was safely out of view.  

Roxy’s faux pas comes ahead of her debut on Seven’s upcoming reality show SAS Australia. 

The television series follows Australian celebrities who are forced to undergo rigorous SAS training reserved for the country’s elite special forces. 

It’s rumoured that Roxy leaves the show just days after joining, with The Daily Telegraph claiming she departed due to a ‘lack of comforts’.  

On Saturday, the reality star told Perth Now she ‘really doesn’t care’ if people ‘loathe her’ on the show and claims her appearance was simply a ‘business transaction’. 

‘It’s not about trying to make the public like me… I don’t actually care what everybody thinks because the people with opinions know nothing,’ she said.

‘It was a business transaction, not about fame – they either like me or loathe me and if they loathe me, I don’t really care.’