Roxy Jacenko announces she’s ‘semi-retired’ after losing 85 per cent of her clients

Roxy Jacenko has announced her semi-retirement from the public relations industry.

The 39-year-old, who is regarded as Sydney’s foremost PR guru, revealed on Monday that being forced to take a break from work due to COVID-19 had made her realise she actually didn’t like her job.

‘It’s been a realisation for me. I hated my job. I didn’t like what I was doing,’ she said on The Kyle and Jackie O Show.   

‘I’m now semi-retired,’ she said, explaining how the hectic nature of her job made it impossible for her to enjoy life.

‘You don’t stop. You’re like a mouse on that spinning wheel and it wasn’t until we were in forced isolation…’ she added.

Roxy revealed that her PR business had suffered tremendously as a result of the coronavirus pandemic. 

She said: ‘We lost 85 per cent of our clients in three days. And I was like, “Hang on a second, actually, I really dislike what I’m doing.”‘ 

Clearly shocked, radio host Kyle Sandilands interjected: ‘But you’re so good at it!’

‘Yes, but I mean, I’ve had a job since I was 14. So now I’m like, it’s time to smell the roses,’ the mother-of-two responded.

Roxy said she was now focusing on running her ‘branding bootcamps’ and overseeing her eight-year-old daughter Pixie’s hair accessories business. 

‘I didn’t have the opportunity to go to school concerts and all of that and now I can,’ she added. 

Describing her career as a ‘sick addiction’, Roxy said she always thought she’d retire by 40. 

While Roxy may be semi-retired, Sweaty Betty PR will continue to be managed by her employees.

Roxy founded the company in 2004 when she 24 years old. Sweaty Betty’s former clients include Coles, Big W, Peugeot and Puma.