Seb Guilhaus promotes sunscreen in a cringeworthy Instagram post

He’s built a cult following on social media after his stint on Married At First Sight Australia last year. 

And it seems that former reality TV star Seb Guilhaus is trying his hand at being an influencer. 

On Monday, Seb, 31, shared a cringeworthy post plugging sunscreen to his more than 118,000 Instagram followers, even offering fans his own personalised discount code. 

From MAFS star to influencer! Seb Guilhaus promoted sunscreen in a cringeworthy Instagram post this week – after plugging CBD oil

‘There’s no denying I’m starting to reach that age,’ Seb began his lengthy caption. 

‘More and more I’m starting to think of ways to best protect my skin… excessive laughing is beginning to take its toll.’

He added in part of his post: ‘When I know I’m going to be bathing in the sea and sun I’ll cover my bases by applying some reef friendly Eco by Sonya Driver face sunscream SPF 30,’ he said. 

'There's no denying I'm starting to reach that age,' Seb, 31, began his lengthy caption

‘There’s no denying I’m starting to reach that age,’ Seb, 31, began his lengthy caption

'More and more I'm starting to think of ways to best protect my skin... excessive laughing is beginning to take its toll,' he said

‘More and more I’m starting to think of ways to best protect my skin… excessive laughing is beginning to take its toll,’ he said

Seb then gave his followers a code for a 20 per cent discount on the product and linked to the website. 

He also posted six photos of himself going shirtless as he plugged the product. 

In one image, he rubbed sunscreen on his face and in another, stands in the water with sunglasses on and lathered the product on. 

Influencer life: Seb then gave his followers a code for a 20 per cent discount on the product and linked to the website

Influencer life: Seb then gave his followers a code for a 20 per cent discount on the product and linked to the website

Strike a pose: In one image, he rubbed sunscreen on his face and in another, stands in the water with sunglasses on and lathered the product on

Strike a pose: In one image, he rubbed sunscreen on his face and in another, stands in the water with sunglasses on and lathered the product on

Last week, Seb posed shirtless on the beach to promote CBD oil, putting the product under his tongue. 

‘CBD oil has been a life changer for me,’ Seb said. 

‘I’m less anxious, I’m sleeping better and I’m taking less anti-inflammatories.’

He also offered fans a 10 per cent discount. 

In his Instagram bio, Seb says he’s a ‘partner’ with the brand that produces the CBD oil. 

Another one: Last week, Seb posed shirtless on the beach to promote CBD oil, putting the product under his tongue. 'CBD oil has been a life changer for me,' Seb said

Another one: Last week, Seb posed shirtless on the beach to promote CBD oil, putting the product under his tongue. ‘CBD oil has been a life changer for me,’ Seb said

In an Instagram Q&A meanwhile, was also asked if he would ever get back with ex-girlfriend Elizabeth Sobinoff, who he met on MAFS. 

It comes after the pair have been the subject of rumours for months after their shock split in January. 

The pair were even caught hugging one another in Adelaide as they said goodbye, after she spent a week at Seb’s beachside apartment.  

‘Liz is a beautiful human and we’re still extremely close,’ Seb said. 

He added: ‘I don’t know what he future holds and whether our lives will intertwine to that degree, but we will be close regardless, for hopefully ever.’

Rumours had been rife for weeks that the pair reunited after their shock split in January. 

Seb’s recent Instagram post also fuelled speculation that the pair had reunited.

The retired football player, 31, recently shared a series of loved-up photos of the couple and wrote: ‘You don’t need a label to have a connection.’

'I don't know what the future holds': In an Instagram Q&A meanwhile, was also asked if he would ever get back with ex-girlfriend Elizabeth Sobinoff, who he met on MAFS. It comes after the pair have been the subject of rumours for months after their shock split in January

‘I don’t know what the future holds’: In an Instagram Q&A meanwhile, was also asked if he would ever get back with ex-girlfriend Elizabeth Sobinoff, who he met on MAFS. It comes after the pair have been the subject of rumours for months after their shock split in January