Stephen Bear whips off his shirt and helps with the construction at his new tanning shop

Stephen Bear whips off his shirt and helps with the construction at his new tanning shop… before asking fans to suggest a name for the business

Stephen Bear got his hands dirty on Tuesday as he helped with the construction work on his forthcoming tanning shop.

The Ex On The Beach personality, 30, whipped off his shirt to show off his hunky frame as he lent a hand to builders at the site of the salon, which remains nameless.

He was filmed measuring the entryway with a spirit level and jet-washing the concrete, sure to peacock around the site to advertise his own bronzed tan.

Stephen Bear got his hands dirty on Tuesday as he helped with the construction work on his forthcoming tanning shop

Bear decided not to dress in typical construction garb, in just grey tracksuit shorts, white sports socks and flip-flops.

He also left off any safety gear, despite being seen operating power tools such as sanders and climbing up ladders.  

He took to Instagram to ask followers help him land on a name for the business.

‘What a busy day in the office!’ he exclaimed, filming himself wearing shades. ‘Things are going to plan. I need a new name for the sunbed shop.

The Ex On The Beach personality, 30, whipped off his shirt to show off his hunky frame as he lent a hand to builders at the site of the salon, which remains nameless

The Ex On The Beach personality, 30, whipped off his shirt to show off his hunky frame as he lent a hand to builders at the site of the salon, which remains nameless

He was filmed measuring the entryway with a spirit level and jet-washing the concrete

He was filmed measuring the entryway with a spirit level and jet-washing the concrete

Self-promotion: He was ure to peacock around the site to advertise his own bronzed tan

Hunky: He showed off his sculpted beach bod

Self-promotion: He was ure to peacock around the site to advertise his own bronzed tan

Bear decided not to dress in typical construction garb, in just grey tracksuit shorts, white sports socks and flip-flops

Bear decided not to dress in typical construction garb, in just grey tracksuit shorts, white sports socks and flip-flops

He also left off any safety gear, despite being seen operating power tools such as sanders and climbing up ladders

He also left off any safety gear, despite being seen operating power tools such as sanders and climbing up ladders

‘Should I call it Bear’s Tanning, The Bronzing Bear, or Bear’s Tan Express?’

He admitted he preferred the first two options before adding: ‘Let me know what you think because the sign goes up next week!’

He went on: ‘Every single person who comes to the launch day, hopefully in two weeks, gets a free tan on me.

‘You wanna tan like me – you come to my shop baby!’

He took to Instagram to ask followers help him land on a name for the business

He took to Instagram to ask followers help him land on a name for the business

'What a busy day in the office!' he exclaimed, filming himself wearing shades

‘What a busy day in the office!’ he exclaimed, filming himself wearing shades

He explained: 'Things are going to plan. I need a new name for the sunbed shop!'

He explained: ‘Things are going to plan. I need a new name for the sunbed shop!’

Options: 'Should I call it Bear's Tanning, The Bronzing Bear, or Bear's Tan Express?' he asked

Options: ‘Should I call it Bear’s Tanning, The Bronzing Bear, or Bear’s Tan Express?’ he asked

He admitted he preferred the first two options before adding: 'Let me know what you think because the sign goes up next week!'

He admitted he preferred the first two options before adding: ‘Let me know what you think because the sign goes up next week!’

He went on: 'Every single person who comes to the launch day, hopefully in two weeks, gets a free tan on me. 'You wanna tan like me - you come to my shop baby!'

He went on: ‘Every single person who comes to the launch day, hopefully in two weeks, gets a free tan on me. ‘You wanna tan like me – you come to my shop baby!’

The reality star made his name on the scandalous sun-soaked series Ex On The Beach – and appears to be capitalising on this now with the tanning salon.