Marketing

Marketing consultant Bella Varelis tipped to win Locky Gilbert’s heart

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Has the winner of The Bachelor already been revealed? Marketing consultant tipped to win Locky Gilbert’s heart – ahead of the show’s premiere By Mary Mrad For Daily Mail Australia Published: 09:13 BST, 12 August 2020 | Updated: 09:13 BST, 12 August 2020 Locklan ‘Locky’ Gilbert is set to begin his search for love on … Read more

Make them think it was their idea! Marketing expert explores the art of persuasion

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BUSINESS THE CATALYST   by Jonah Berger (Simon & Schuster £14.99, 288pp) You know those books you see piled up in WH Smith in mainline railway stations aimed at businessmen travelling to important meetings in Kettering or Daventry? Well, I’ve finally read one, and a very strange beast it is. Jonah Berger is a marketing professor … Read more