persuasion

Persuasion: Dakota Johnson to star in ‘witty’ Netflix adaptation of Jane Austen novel

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Dakota Johnson is set to star in ‘modern and witty’ Netflix adaptation of Jane Austen’s Persuasion By Roxy Simons For Mailonline Published: 08:53 BST, 21 April 2021 | Updated: 13:50 BST, 21 April 2021 Dakota Johnson is set to star in Netflix’s adaptation of Jane Austen’s Persuasion. It was revealed by Variety on Tuesday that … Read more

Make them think it was their idea! Marketing expert explores the art of persuasion

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BUSINESS THE CATALYST   by Jonah Berger (Simon & Schuster £14.99, 288pp) You know those books you see piled up in WH Smith in mainline railway stations aimed at businessmen travelling to important meetings in Kettering or Daventry? Well, I’ve finally read one, and a very strange beast it is. Jonah Berger is a marketing professor … Read more