Ben Fordham will ‘work harder’ to recover from recent breakfast radio ratings slump

Nine Radio has addressed their star Ben Fordham’s recent slip in the ratings.

The media company’s head of content Greg Byrnes said the talkback host would ‘work harder’ to claw back his share of the market, in an interview with Radio Today. 

In the most recent ratings survey, Fordham’s 2GB show fell 2.6 points to a 15.5% share. 

Meanwhile, the Wendy Harmer and Robbie Buck-hosted breakfast show on ABC Radio has climbed 0.5 points to a 13.2% share. 

‘What’s to remember is that he’s still clear #1,’ insisted Byrnes, while conceding that Fordham would be disappointed by the result.

‘He’s a competitor, absolutely. Will they just go out and do the same thing when he’s back on air next week? Absolutely. Work harder,’ said the executive.  

Despite the slide, Fordham still sits atop in the Sydney radio ratings.  

Meanwhile 2Day FM’s Morning Crew, hosted by Erin Molan, Dave ‘Hughesy’ Hughes and Ed Kavalee, dropped 0.6 per cent since the last survey. 

2Day FM now holds a very slim 3.8 per cent of the Sydney breakfast radio audience. 

KIIS 106.5’s The Kyle and Jackie O Show grew its listenership by 1.1 per cent to obtain a 10.9 per cent share.

Across all stations and timeslots, 2GB leads with 13.4 per cent of the market, ahead of ABC Sydney (10.4 per cent) and Smooth FM (9.3 per cent).