I’m A Celebrity stars Giovanna Fletcher, Vernon Kay and Jordan North set to make ‘six figure deals’

I’m A Celebrity finalists Giovanna Fletcher, Vernon Kay and Jordan North are reportedly set to make ‘six figure deals’ after finding success on the show.

Friday’s final saw Giovanna, 35, crowned the first-ever Queen of the Castle as Jordan, 30, finished as a runner-up and Vernon, 46, in third place.

Yet a PR brand expert has predicted that despite not winning, Jordan could be the ‘very big winner’.

While the author added that the trio will be landing ‘absolutely huge’ deals which will make them all even ‘more recognisable’. 

PR brand expert Mark Borkowski told the Mirror: ‘This series has been huge because of lockdown so there have been more viewers than normal and I think they can all do well.

‘If there are opportunities on the other side once they come out, brands will look at the audience and how big it is and that makes them more recognisable as such.

‘The earnings of all these three with long term TV options and working with brands is absolutely huge. We are talking deals worth six figures.’

Talking about what kind of projects the stars can expect to land, Mark said Jordan will be venturing into TV as well as his radio shows, Vernon will be a ‘big name’ for men’s fashion and Giovanna will have a lot of ‘opportunities’ away from social media.

Giovanna was named Queen of the Castle during I’m A Celebrity’s live final on Friday, which took place at Gwrych Castle in Abergele, North Wales, for the first time in the show’s 20-year history.

The author went up against Vernon and Jordan to win the title, and was left in complete shock as it was revealed she’d come out on top after 12 million votes had been cast.

Gushing about her win, she sat on a plush throne and said: ‘I cant believe it, people have picked up their phones and voted? I’m just blown away. I cant believe it. It’s been the most amazing experience, ask me in a week!’

Ever gracious in defeat, Jordan said it was: ‘Absolutely fantastic, I couldn’t be runner up to anyone better, the most genuine kindest person I’ve ever met.’

Vernon crowned Giovanna, saying it was his honour to name her the first ever Queen of the Castle as 2019 winner Jacqueline Jossa was unable to attend the ceremony as is usually tradition due to COVID-19 restrictions.

After it was revealed he had come in third, Vernon hugged his competitors and said: ‘Well done you two, I’ve had the best time, you’ve been awesome.’ 

Before being announced the winner, Giovanna and Jordan chatted to co-presenters Ant McPartlin and Declan Donnelly, and she said: ‘Honestly I’ve laughed so so much, its been more than I ever thought it would be.’  

The presenters commented on how she was the mother of the camp, and she said ‘having three kids I am very maternal’, before adding: ‘I always thought being the mumsy one is a negative but its not.’ 

Giovanna also discussed how she helped to cook in the camp throughout her time on the show, admitting that being hungry all the time would sometimes fray their nerves.

She explained: ‘Everyone is looking and watching and they’re hungry, strange things come to camp that we have to cook, one night when it was particularly all eyes on it but once everyone knew to back off, we’re doing what we can, then they were fine.’

Giovanna’s husband Tom Fletcher took to Instagram to share a video alongside their eldest son Buzz, as they watched the final together and waited in anticipation to hear who had won. 

When the announcement was made, the pair shouted in delight as Buzz said: ‘Mummy won! Mummy won!’

The pair then shared a video together where they gushed ‘she did it’ and shared their gratitude to fans who had voted for Giovanna, as Buzz smiled with glee and said: ‘Thanks everyone for voting.’