Live Company signs deal to tour Paddington Bear events around UK and Ireland

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Live Company signs deal to tour Paddington Bear events around UK and Ireland

By Daily Mail City & Finance Reporter

Published: | Updated:

Live Company has signed a deal to tour Paddington Bear events around the UK and Ireland. 

The entertainment group will build an interactive trail of Paddington Bear models, with the first event expected to run this year. Its tours – called Bricklive – involve under-12s in Legobuilding games and activities. 

Tasty profit: Michael Bond first wrote about marmalade-loving Paddington in 1958 and the books that followed have sold 35m copies worldwide

Michael Bond first wrote about marmalade-loving Paddington in 1958 and the books that followed have sold 35m copies worldwide and been translated into over 40 languages. 

The series surged in popularity on the success of a film adaptation released in 2014, starring Ben Whishaw and Downton Abbey’s Hugh Bonneville, and the sequel in 2017. 

Paddington is the latest bigname children’s character the AIM-listed group has added to its tour slate in recent months, after it inking agreements to use Peter Rabbit and Peppa Pig. 

As well as the UK and Ireland, Live Company will also exhibit the trails in the Channel Islands. Its shares rose by 2.3 per cent, or 0.25p, to 11p yesterday.

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