Brandsplaining: New books shows ‘sneaky sexism’ in language used in advertising to trick women
A new book has revealed the rise of ‘sneaky sexism’ brands use to trick women into buying their products. Brandsplaining, by Philippa Roberts and Jane Cunningham, unveils some of the techniques advertisers use to make themselves seem ‘fempowerment’ friendly to their customers. However, the authors have cast doubt on whether the messages presented to clients … Read more