Zoe Foster Blake shows off her designer YSL handbag in Westfield

Millionaire skincare mogul Zoë Foster Blake was spotted shopping at Bondi Junction Westfield this week.

After buying some shoes from The Athlete’s Foot, the 40-year-old picked up her car from the valet parking, which costs $15.

Despite looking casual in a pair of cropped trousers and a loose white shirt, Zoë added some glamour with designer accessorised.

She wore branded embellished slides on her feet and carried a tan YSL handbag.

The Go-To founder styled her black hair in a bushy bob with bangs and kept her makeup light and natural.

With years of beauty and editorial experience under her belt, Zoe decided in 2012 she wanted to create her own skincare line.

After hearing what readers really wanted in skincare over the years, Zoë believed she had what it took to create products for everyone to enjoy.

The idea of the company was hatched after she completed a beauty column for Mamamia that same year, closing the book on her full-time writing career and opening a completely new one.

She launched Go-To two years later, in 2014.

‘I just wanted it to be simple and uncomplicated, clean, trustworthy products that you wouldn’t be wasting money on and would know which ingredients actually worked,’ she told The New York Times in 2014.

Almost seven years later, Go-To now sells one unit of Transformazing Face Masks every 90 seconds, and has sold more than 200,000 bottles of Face Hero face oil in the last year.

In 2018, Go-To was stocked in 400 Sephora stores in the United States, and about 120 stores in Australia.

Zoë previously told the Business Chicks blog: ‘I believe that the universe rewards momentum. Just keep going forward like you know what you’re doing – and that is totally what I’ve done with my whole career.’

Go-To has had a boom in sales during the Covid-19 pandemic, which helped secure Zoe’s place on the Australian Financial Review Young Rich List in November.

In December, Zoe and her husband, comedian Hamish Blake, bought a five-bedroom, six-bathroom home in the upmarket Sydney suburb of Vaucluse for $8,925,000.

The couple married in December 2012 in front of friends and family at the Wolgan Valley resort in the Blue Mountains.

Zoe and Hamish share two children together, Sonny, six, and Rudy, three. They are now joint ambassadors for Tourism Australia’s ‘Holiday Here This Year’ campaign.