Abrdn

Abrdn chief executive Stephen Bird hits back over name change

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Abrdn chief executive Stephen Bird hits back: Name change is start of big shake-up at FTSE100 funds giant By Emma Dunkley, Financial Mail On Sunday Published: 21:50 BST, 1 May 2021 | Updated: 21:50 BST, 1 May 2021 He has taken a battering for changing the name of FTSE100 funds giant Standard Life Aberdeen to … Read more

Vowel play! Standard Life Aberdeen mocked as it drops ‘e’ to be Abrdn

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Standard Life Aberdeen (SLA) has become the latest firm derided over an ill-judged name change. The asset manager, which invests more than £500billion on behalf of savers, governments and insurers, announced it was to be called Abrdn. For the avoidance of doubt, the firm pointed out that its new moniker would still be pronounced ‘Aberdeen’. … Read more