New radio station Boom is launched to target baby boomer generation

Phil Riley launches a new radio station for baby boomers: Find out more about Boom on the Great Wave of Change podcast By Michael Wilson For This Is Money Published: 15:13 GMT, 18 February 2021 | Updated: 15:13 GMT, 18 February 2021 Great Wave of Change, the podcast which captures the pre-eminent in finance, media, … Read more

RUTH SUNDERLAND: Covid loosening baby boomer dominance

RUTH SUNDERLAND: Economy that emerges from Covid rubble will be very different – youngsters who come of age in Generation Pandemic will lead way Demographics will have a huge effect on the UK and other developed economies in the coming years  The baby boomer stranglehold is being broken, slowly, perhaps, but the pandemic will speed … Read more

Long-term benefits are a high priority to Gen Z and baby boomer workers

The Ernst & Young survey also found that one-third of the workforce is not taking full advantage of its benefits, and employees and college students prioritize mental health days over traditional vacation days and time off. Image: ogichobanov, Getty Images/iStockphoto Today’s multigenerational workforce is more interested in long-term benefits like 401(k) plans than short-term benefits–but … Read more