kidfluencers

Children with popular YouTube channels, known as ‘kidfluencers’, are being paid to promote junk food and sugary drinks in their videos, a study reveals.  Researchers from New York University School of Global Public Health analysed the five most-watched YouTube kidfluencers, their most popular videos and the presence of branded food in the videos. The kidfluencer videos … Read more

Kids with popular YouTube channels, known as ‘kid influencers’ or ‘kidfluencers’, are being paid to promote junk food and sugary drinks in their videos, a study reveals.  US researchers analysed the five most-watched YouTube kidfluencers, their most popular videos and the presence of branded food in the videos. Kidfluencer videos featuring food and drinks were viewed … Read more